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This is a weekly collection of the New York team's Foursquare check-ins. Razorfish on Foursquare
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Razorfish is a key element of Publicis.Sapient, the first purpose built platform designed to help clients address the digital transformation needs created by accelerating technology advances, the changing competitive landscape and the rise of the empowered consumer.
Publicis.Sapient was forged to address this challenge by fusing two paths to problem solving - Digital Solutions & Business/Technology Consulting. The platform is unique in combining the leading digital pioneers and thinkers of the past 20 years from Razorfish, SapientNitro, & DigitasLBi with the experienced business analysts, proven technology developers and deep industry experts of Sapient Consulting.
Click here to learn more about the Publicis.Sapient Platform and about how we are helping clients address today's digital transformation imperative.
Shannon Denton Global Chief Executive Officer
"I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior."
I grew up loving sports, video games and math, which made pursuing a degree in engineering and computer science a natural decision for me. Believe it or not, my first job out of college was writing software programs for telephone switches in machine language. That was obviously long before software, creativity and marketing became so intertwined.
I quickly discovered that I needed to do something a little more dynamic, so I made the shift to consulting and led various practices that helped businesses innovate through emerging technologies. Prior to joining Razorfish more than a decade ago, I was the CEO of a digital consultancy for several years, where I became addicted to working with creatives, strategists, marketers and technologists to solve the most challenging business and marketing problems.
Today, I most enjoy working closely with clients and the Razorfish teams to create new strategies and ideas that are innovative and, of course, add value to brands and businesses. I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior.
As the CEO of our North American operations, I oversee client teams and offices in New York, Philadelphia, Atlanta, Chicago, Austin, Portland, Seattle and San Francisco. Previously, I was the leader of the Central region, managing our client teams and offices across Chicago, Atlanta and Austin. My other roles at Razorfish include executive leadership for several global practice groups including Emerging Experiences and Omnichannel Commerce. Outside of work, I enjoy running, sports and spending time with my wife and two children.
Ray Velez Chief Technology Officer
"The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day."
When I wrote my first basic program on my Atari 800 I was hooked; I’ve been spending time with computers ever since. I studied computer science and philosophy at Boston University, looking to bring the answered and unanswered together. The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day.
As global chief technology officer for Razorfish, I manage our capabilities in Web cross-platform technology architecture and development, and oversee all our technologists. A core part of this role involves looking to the community for collaboration, and I’m consistently amazed by technologies like good-old message boards and wikis. (In fact, I was fortunate to help Razorfish build our internal, award-winning wiki.)
I’ve been in the industry for close to 20 years, previously at Cambridge Technology Partners and Scient. My professional experience in the application development life cycle, from inception to rollout, led to my work with clients ranging from Citibank to Ford Motor Company to the National Football League. Most recently, I was CTO in Razorfish’s role as incubation partner for Bundle, a personal finance startup. I also enjoy training and creating curriculums, and recently led the development of the Razorfish Agile Process.
Anything outdoors is my passion, whether biking, skiing or hiking with the family. Over the years I’ve enjoyed mountain bike and ski racing, and was fortunate to ride across Costa Rica in La Ruta de Los Conquistadores. I also find the DIY culture very inspiring; I’m looking forward to hacking some Arduino with my kids someday soon.
Daniel Bonner Chief Creative Officer
"Organizations have a brand and that brand is a promise – a promise to play a meaningful, indispensable role in the lives of their audience – that's where we come in."
I get most excited when brands stop talking and start doing. Organizations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility-driven services to keep their promise to play a meaningful, indispensable role in the lives of their audience.
I joined Razorfish in 2011 with a brief to focus on the creative leadership of our key multinational clients and to help Razorfish realize the ambition of being the market leader in creative excellence, talent, brand profile and positioning.
Prior to joining Razorfish, I spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world’s top 50 brands. While leading the creative team and working with some truly talented people, I was fortunate enough to be recognized as one of the world’s most awarded creative directors and had the opportunity to make a significant contribution to the agency’s 21 Agency of the Year accolades.
In addition to collaboration with clients, I produced design practice workshops for the Design Museum, London, and worked with students via their education program. I have also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry. In 2010, I was proud to be recognized as the UK’s No.1 Digital Creative Director and was invited to become a Fellow of the Royal Society of Arts in recognition of my work and overall contribution to excellence in digital advertising.
Samih Fadli Chief Intelligence Officer
“Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers NEXUS Operating System, the next evolution in intelligence-driven computing and machine-learning.”
As Chief Intelligence Officer at Razorfish, I lead the Data Science, Cognitive and Marketing Intelligence practice and drive the organization’s competitive advantage in areas such as Advanced Analytics, Predictive Marketing and Data Visualization, Audience Management, Advanced Segmentation and Real-Time Automation. My position also involves working closely with the leadership across Publicis.Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading technology companies, including Adobe, Microsoft, Google, Amazon, IBM, Oracle and SAP Hybris.
I joined Razorfish from Gravity4, Inc., where I led global engineering, data science and programmatic capabilities. Prior to working at Gravity4, I was the Global Chief Technology Officer at Grid Dynamics, managing world-class engineering and product teams that built end-to-end omni-channel e-commerce platforms and programmatic solutions with advanced data intelligence and search capabilities. Other leadership roles include: CTO Americas at Avanade, Inc. (an Accenture and Microsoft Company); Technology & Engineering Officer at Infosys Technologies, Ltd; and CTO, Global Solutions Delivery at Satyam Computers, Inc. My extensive experience with a broad spectrum of consumer data platforms has enabled me to develop a number of important mathematical algorithms throughout my career that unlock client-specific challenges and deliver state-of-the-art personalized customer experiences. I earned my master’s in computer science in Belgium and have multiple certifications across a large spectrum of technologies.
Mark Berler Chief Operating Officer
"Success is finding a way to simultaneously provide value to your clients, your people and your company. Results with no boundaries!"
I have always been a big believer in thinking it’s not about “can” it be done, it’s always about “how” it will be done. It is exciting to be a part of a company that is consistently recognized as a leader in the industry for the completeness of vision and ability to execute on it.
As Chief Operating Officer at Razorfish, I am responsible for working closely with the leadership team to ensure best-in class operational controls, administrative and reporting procedures, and systems are in place to support the growth of the agency and ensure long-term financial strength and operating efficiency. I work every day with an amazing team that is focused on delivering quality work and exceptional results for our clients, people and company through effective communication, accountability and aligning collaborative teams and processes.
Previously, I spent 16 years at SapientNitro and specialized in the successful delivery of SapientNitro’s largest, most complex, global engagements. As the lead of SapientNitro’s SWAT organization, I was responsible for providing overall program leadership for several strategic engagements including engagement leadership, business development, strategy, global delivery/operations, client satisfaction and people development. Other positions held during my tenure included Business Lead, Global Delivery lead, Quality Assurance practice lead and Client Executive.
Outside of work, I enjoy racing motorcycles and cars (basically anything with an engine) and spending time with my wife, Chelsea, and my children, Allison and Matt.
Jen Friese President, West Region
“In our business, change is constant — it’s inevitable. You can either fight against it, or embrace it. I prefer the latter. Change is our friend. And, more often than not, it can transform us in ways we never imagined.”
I’ve been with Razorfish for 12 years, and during that time I’ve seen the company’s name change more times than I can count. But, even though the words on our business cards have changed, our core values haven’t. That’s just one of the things I love about Razorfish and the people I work with. I’m proud to have seen us through some tough challenges and amazing transformations over the years, and I can’t wait to see what’s next.
As president of the agency’s West region, I manage a multidisciplinary team of more than 400 people. Together, we’re responsible for managing brand creative, retail, media and online strategies for advertising and experience-focused clients. The West leads some of our largest account relationships, including Microsoft and T-Mobile, as well as a diverse collection of travel companies and several high profile automotive clients.
I’m enthusiastic, creative and resourceful in driving growth, increasing presence and making sure that Razorfish is uniquely positioned to lead. I’m most proud of our ongoing strategic partnership with Microsoft, which has allowed Razorfish to become a true AOR.
When I’m not in the office, you’ll find me relaxing with my husband and our two kids, Joe and Anna Kate. We love exploring all the amazing places Portland has to offer, and we spend as much time as we can in beautiful Central Oregon.
Deb Boyda President, Central Region
"Digitally powered creativity can change just about anything for the better…from something as simple as how a consumer interacts with a brand online to something as big as fundamentally transforming how an industry, like retail, works. I love to see Razorfish at work with our clients using digital technology to change the game at all levels."
It goes without saying that digital technology is changing the way we experience the world. It is the enabler that allows people to engage in experiences in ways they never could before. With digital technology we reinvent what people see, feel and do nearly everyday.
After working in large global creative agencies and then subsequently moving client side to lead business units within corporate organizations, I joined Razorfish as President of the Central Region in 2014. My experiences taught me the future belongs to those companies dedicated to harnessing the power of digital technology to create real, transformative business change. Razorfish is one of those companies.
What I find most exciting about Razorfish is that we understand digital technology is not passive. It is dynamic and ever changing. As a result, every day brings a new opportunity to marry creative ingenuity and technical expertise to close the gap between our clients and their customers. The aim is always to make the customer experience better…more frictionless and more delightful.
In the Central Region we do this kind of work for some of the world’s biggest companies and most iconic brands including Southwest Airlines, Motorola, Caterpillar, Citi and Patron Tequila among others. I am energized by the commitment of our clients to digital technology that makes the customer experience a better one to have.
When I am not working I am a fearless traveler, mama bear to five fantastic kids and wife of an amazing man named Mike.
Patrick Frend President, East Region
“In today’s digital world, we can deliver solutions that we could only dream about 15 years ago.”
When I left management consulting in 1999 to join a hot little firm called Razorfish, I did not anticipate the journey we were beginning together. I had always been fascinated by the latest trends in technology and its impact on business, and I found Razorfish provided the perfect opportunity for me to put to use my study of economics and computer science at Bowdoin College. Little did I know that I would still be with the same organization 15 years later.
Fast forward to today, and it’s incredible to see how much the digital world has grown and how much Razorfish has grown along with it — not just in scale, but also in the maturity and diversity of our offerings. In today’s digital world, we can deliver solutions that we could only dream about 15 years ago. Back then, we were working with slow connections and browsers on low-resolution screens. Today, we are building solutions for everything from smartphones, to large-scale interactive displays, to connected cars — and it still feels like just the beginning.
The work that Razorfish does requires people with a wide array of backgrounds and skill sets. By blending those skills, magic happens. Our teams of strategists, creatives, technologists, channel planners and more collaborate to invent things that have never been seen or done before.
As president of the East region, I am also excited about the brands we work with — from Ford, to Delta Air Lines, to Starwood Hotels & Resorts Worldwide, to Mercedes-Benz. These aren’t just clients, but brands that I have a personal relationship with outside of work, and that have made digital central to their customer experience.
When I’m not working, I enjoy spending time with my amazing wife and two beautiful daughters. I also enjoy cycling, camping and am an avid Boston sports fan (living in enemy territory!).
Nigel Adams Chief Talent Officer
“Talent is the ultimate differentiator. There are smart, motivated, creative people in every organization, but leaders who can attract, enable and deploy talent in a speed of change team will always have the competitive advantage.”
My professional career has been highly influenced by many years in sports and from lessons learned from exceptional coaches, managers and leaders on what it takes to create a winning team. I believe the ultimate test of a leader is the ability to inspire greatness in others to achieve more than they thought possible.
Over the course of two decades spent in commercial aviation, I have led large cross-functional teams, global operations, designed and delivered award winning customer service programs and have managed planning and performance groups. I was presented with a once-in-a-lifetime opportunity to launch the customer service division for a startup. After 4+ years and several JD Powers awards, I then moved into a completely new field as an executive coach and leadership consultant – which later led me to becoming a member of Rosetta’s Executive Committee.
Today as the Talent Lead for Razorfish, I have the ability to support our leaders and teams with a cross-functional People Services team that supports Razorfish brands, including Razorfish, Rosetta, LEVEL Studios and ROAR, through a shared services model. I am passionate about the opportunity and challenge ahead of attracting and engaging the best digital talent in the industry.
Away from work and as a very young grandpa, I enjoy my faith and family including our 5th boxer – Asia, and occasional fitness episodes in the Alexandria, Virginia area.
William Lidstone Chief Marketing Officer
"I believe that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service.”
As Chief Marketing Officer William leads the Razorfish brand across 42 worldwide offices in the Publicis Groupe network comprised of the Razorfish, Rosetta, LEVEL Studios and ROAR brands, while accelerating growth in international markets and driving multinational client development with a specific focus on Mercedes-Benz, DHL, Nike and UBS.
He believes that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service. William calls this approach to 21st century marketing “Super-Useful-Super-Brands.”
William joined Razorfish in 2011 as Executive Vice president, since then his role has grown and evolved, elevating to his current position in September 2014 when Publicis Groupe announced the formation of the Razorfish Global network that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale.
Prior to Razorfish, he spent a decade as part of the leadership team at AKQA, delivering ideas, technology and service design for Coca-Cola, Diageo, Ferrari, Fiat, Heineken, McLaren Automotive, Nike, Unilever and Xbox.
As well as spearheading marketing efforts, William leads key research and proprietary intellectual property initiatives. He has spoken on behalf of the agency at the iMedia Brand Summit in India, launched Razorfish's proprietary 'Digital Dopamine' global report at Cannes in 2014 and hosted the 2013 Razorfish Client Summit in the U.S.
A member of Mensa, William was invited to become a Fellow of the Royal Society of Arts in 2010.
Razorfish was born digital — it's in our DNA. Today, we use that lifeblood to transform business at the convergence of creativity, technology and media. We accomplish this by ...
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