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Meet the people behind some of the world’s most exciting digital work.Play
This is a weekly collection of the New York team's Foursquare check-ins. Razorfish on Foursquare
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Tom Adamski Chief Executive Officer, Razorfish Global
"Razorfish Global offers clients something no competitor can match – the perfect blend of creative experience, technology, media and customer intelligence with innovation at our core."
Tom Adamski is Chief Executive Officer of Razorfish Global, which is made up of Razorfish, Rosetta and LEVEL Studios. He also sits on the P12 Executive Committee comprised of top leadership within Publicis Groupe. Tom was named Chief Executive Officer of Rosetta in April of 2013 and helped grow the agency and establish its position as Publicis Groupe’s leading customer engagement agency. He was previously the CEO of LEVEL Studios, the integrated marketing and product development agency that was acquired by Rosetta in 2010.
He serves on Advisory Boards for a number of consulting, advertising, education and retail organizations and has been passionate about the intersections of design, technology and brand since his days at UC Davis, where he received his B.S. in Environmental Design.
Tom successfully balances his career with regular doses of faith and family, surfing, motorcycles and strumming a vintage guitar or two.
Ariel Marciano Chief Financial Officer, Razorfish Global
“We bring together world-class talent in business process consulting, change management, intelligent design, commerce and data, all with a significantly increased technology capability.”
Ariel Marciano serves as Chief Financial Officer of Razorfish Global, bringing with him extensive experience leading digital agency operations for numerous Publicis Groupe agencies.
Ariel’s career has included Chief Financial Officer roles for Rosetta, ZenithOptimedia France, Starcom France, Vivaki France, Razorfish France, Digitas France and as Head of Group Consolidation for Publicis Groupe.
Before joining Rosetta, Ariel oversaw all financial operations for ZenithOptimedia France, Starcom France and Vivaki France, including team organization, improvement of agency profitability and cash generation, review of regional and global client contracts and delivering cost synergies between media entities in France. He also played a key role in the integration of both Digitas France and Razorfish France into Publicis Groupe after each was acquired.
Ariel’s proven record of leading financial and operational teams at global agencies, combined with his deep knowledge of the Publicis Groupe network, make him uniquely qualified to help lead the Razorfish Global network in an aggressive global expansion strategy.
Ray Velez Chief Technology Officer, Razorfish Global
"The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day."
When I wrote my first basic program on my Atari 800 I was hooked; I’ve been spending time with computers ever since. I studied computer science and philosophy at Boston University, looking to bring the answered and unanswered together. The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day.
As global chief technology officer for Razorfish, I manage our capabilities in Web cross-platform technology architecture and development, and oversee all our technologists. A core part of this role involves looking to the community for collaboration, and I’m consistently amazed by technologies like good-old message boards and wikis. (In fact, I was fortunate to help Razorfish build our internal, award-winning wiki.)
I’ve been in the industry for close to 20 years, previously at Cambridge Technology Partners and Scient. My professional experience in the application development life cycle, from inception to rollout, led to my work with clients ranging from Citibank to Ford Motor Company to the National Football League. Most recently, I was CTO in Razorfish’s role as incubation partner for Bundle, a personal finance startup. I also enjoy training and creating curriculums, and recently led the development of the Razorfish Agile Process.
Anything outdoors is my passion, whether biking, skiing or hiking with the family. Over the years I’ve enjoyed mountain bike and ski racing, and was fortunate to ride across Costa Rica in La Ruta de Los Conquistadores. I also find the DIY culture very inspiring; I’m looking forward to hacking some Arduino with my kids someday soon.
Daniel Bonner Chief Creative Officer, Razorfish Global
"Organizations have a brand and that brand is a promise – a promise to play a meaningful, indispensable role in the lives of their audience – that's where we come in."
I get most excited when brands stop talking and start doing. Organizations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility-driven services to keep their promise to play a meaningful, indispensable role in the lives of their audience.
I joined Razorfish in 2011 with a brief to focus on the creative leadership of our key multinational clients and to help Razorfish realize the ambition of being the market leader in creative excellence, talent, brand profile and positioning.
Prior to joining Razorfish, I spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world’s top 50 brands. While leading the creative team and working with some truly talented people, I was fortunate enough to be recognized as one of the world’s most awarded creative directors and had the opportunity to make a significant contribution to the agency’s 21 Agency of the Year accolades.
In addition to collaboration with clients, I produced design practice workshops for the Design Museum, London, and worked with students via their education program. I have also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry. In 2010, I was proud to be recognized as the UK’s No.1 Digital Creative Director and was invited to become a Fellow of the Royal Society of Arts in recognition of my work and overall contribution to excellence in digital advertising.
Scott Sorokin Chief Strategy Officer, Razorfish Global
"Brands are in the midst of a massive evolution in the way they interact with their customers. Surviving in today’s marketplace takes more than a one-off experience — it’s an ongoing dialogue.”
As Chief Strategy Officer of Razorfish Global, Scott Sorokin leverages his industry-recognized talents and deep experience as a visionary and thought leader. Prior to being named part of the network’s Global Leadership Team, Scott held the role of Chief Strategy Officer at Rosetta, where he worked across all agency Business Units and clients to serve as a catalyst for change and drive innovation with measurable results. He also oversaw Marketing and Business Development for Rosetta.
Scott has served as strategist, advisor and futurist to Fortune 500 companies and executives for more than 25 years. With a rare combination of CXO-level planning, creative and media experience, Scott is able to translate the complexities and uncertainties of the ever-changing digital world into actionable insights and leading-edge opportunities.
Before joining Rosetta, Scott was Chief Digital Officer at Mindshare Worldwide/WPP; President at Carat/Aegis Media; President at Carat Fusion/Isobar; Executive Vice President, Global Account Director at MRM/McCann Worldgroup and Executive Vice President, Managing Director at Modem Media/Digitas West. He also served as Founder/Chief Creative Officer at Grey Interactive Worldwide, one of the first digital agencies, where he led strategy and development for Procter & Gamble and Dell.com. Before the digital age, Sorokin was an award-winning creative director, leveraging his BS in Visual Communications from University of Delaware.
Scott enjoys painting, hiking and sailing and lives in rural North Salem, NY with his family.
William Lidstone Chief Marketing Officer, Razorfish Global
"I believe that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service.”
As Chief Marketing Officer William leads the Razorfish Global brand across 42 worldwide offices in the Publicis Groupe network comprised of the Razorfish, Rosetta, LEVEL Studios and ROAR brands, while accelerating growth in international markets and driving multinational client development with a specific focus on Mercedes-Benz, DHL, Nike and UBS.
He believes that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service. William calls this approach to 21st century marketing “Super-Useful-Super-Brands.”
William joined Razorfish in 2011 as Executive Vice president, since then his role has grown and evolved, elevating to his current position in September 2014 when Publicis Groupe announced the formation of the Razorfish Global network that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale.
Prior to Razorfish, he spent a decade as part of the leadership team at AKQA, delivering ideas, technology and service design for Coca-Cola, Diageo, Ferrari, Fiat, Heineken, McLaren Automotive, Nike, Unilever and Xbox.
As well as spearheading marketing efforts, William leads key research and proprietary intellectual property initiatives. He have spoken on behalf the agency at the iMedia Brand Summit in India, launched Razorfish's proprietary 'Digital Dopamine' global report at Cannes in 2014 and hosted the 2013 Razorfish Client Summit in the U.S.
A member of Mensa, William was invited to become a Fellow of the Royal Society of Arts in 2010.
Alicia Shankland Chief Talent Officer, Razorfish Global
"For the most part, the secret of innovation is to stay out of the way of talented employees. Give people the freedom, resources and knowledge to create great work and they will."
I started out as a reporter. I love meeting people, learning their stories and writing something that makes people do, think or feel differently. A professor at the University of Missouri School of Journalism once told me “curiosity is the beginning of any good story,” and that I had enough to fuel a career. While I made a career change after getting my MBA, curiosity remains at the heart of what I do.
What compels people to do their best work? What makes them love their jobs? Those are questions we all want answered — for ourselves and for our organizations. As a leader in human resources, that’s the story I am after.
I lucked out and joined some high-tech companies in their infancies right after graduate school. I listened to early wireless and Internet visionaries predict just how ubiquitous and essential to our everyday lives both our phones and the Web would become; this was back when we had to work really hard to sell a cell phone or an Internet subscription. It was magic being part of companies responsible for developing technology that has dramatically changed our daily lives. The spark was in the people who continued to create, develop, experiment and celebrate each advancement.
For the most part, the secret of innovation is to stay out of the way of talented employees. Give people the freedom, resources and knowledge to create great work and they will. At Razorfish, it’s fun to watch teams make the leap from a brief to a pitch to a digital experience that wows clients and their customers. That’s our magic.
My job is to help us hire, develop and retain the best in the industry. To do that, we work hard to offer a place where people can build careers. If you join Razorfish, you may work some long hours and spend too much time on an airplane, but you will develop new skills rapidly through exposure to great clients, smart colleagues and more development opportunities than you can imagine. If it sounds like the place for you, we’re hiring!
At home, I enjoy cooking, entertaining, and walks in the woods or on the beach with my husband, daughter and golden retriever. I occasionally do a little moonlighting as an adjunct faculty member and pro bono mediator for state-sponsored dispute resolution centers.
Shannon Denton Chief Executive Officer, Razorfish North America
"I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior."
I grew up loving sports, video games and math, which made pursuing a degree in engineering and computer science a natural decision for me. Believe it or not, my first job out of college was writing software programs for telephone switches in machine language. That was obviously long before software, creativity and marketing became so intertwined.
I quickly discovered that I needed to do something a little more dynamic, so I made the shift to consulting and led various practices that helped businesses innovate through emerging technologies. Prior to joining Razorfish more than a decade ago, I was the CEO of a digital consultancy for several years, where I became addicted to working with creatives, strategists, marketers and technologists to solve the most challenging business and marketing problems.
Today, I most enjoy working closely with clients and the Razorfish teams to create new strategies and ideas that are innovative and, of course, add value to brands and businesses. I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior.
As the CEO of our North American operations, I oversee client teams and offices in New York, Philadelphia, Atlanta, Chicago, Austin, Portland, Seattle and San Francisco. Previously, I was the leader of the Central region, managing our client teams and offices across Chicago, Atlanta and Austin. My other roles at Razorfish include executive leadership for several global practice groups including Emerging Experiences and Omnichannel Commerce. Outside of work, I enjoy running, sports and spending time with my wife and two children.
Michael Karg Chief Executive Officer, Razorfish International
"My focus is orchestrating Razorfish’s international network capabilities, which enable us to deliver breakthrough, award-winning work for clients across geographies."
After completing graduate studies in finance and accounting at the University of St. Gallen in Switzerland in 1994, I secured a position with the Austrian Trade Commission in Malaysia, consulting companies on their market entry strategies. This early international career experience and cultural education set the tone for the rest of my professional journey.
Passionate about academic research, I returned to Switzerland in 1996 for doctoral studies. At that time, I also joined the Institute of Marketing to be part of large-scale European-wide research projects about best practices in marketing. Consequently, I advised industry-leading firms such as Hilti, Siemens, and Credit Suisse on customer acquisition, retention and marketing profitability strategies.
After receiving a scholarship from the Swiss National Science Foundation, I was accepted by Harvard University to continue my doctoral studies in 1999. During this time, I published several books, articles and case studies on best practices in marketing. In 2000, I joined Digitas in Boston, and in 2004 took on responsibility for the 100+ strong Strategy & Analysis teams in Boston and Detroit, leading large-scale assignments for clients including AT&T, Bayer, Ericsson, General Motors, Microsoft and SAP.
When Digitas was bought by the Publicis Groupe in 2007, I moved to London to serve global clients including General Motors and Samsung, and continued on to co-lead Digitas’ London operation with an emphasis on re-igniting its strategic and creative direction.
In 2010, the Publicis Groupe purchased Razorfish and I became Chief Operating Officer International, with responsibility for all offices and markets outside the US, and in 2011 added additional responsibilities as President EMEA. In May 2013 following the integration of DigitasLBi I was elevated to the position of CEO Razorfish International.
Experience across multiple continents and an extensive academic career have contributed many insights and learnings to my role. As well as overseeing key multinational client relationships, my focus is orchestrating Razorfish’s international network capabilities, which enable us to deliver breakthrough, award-winning work for clients across geographies.
Vincent Digonnet Chief Growth and Transformation Officer, Razorfish International
“A lot of people are asking the wrong question. They come to me and say, I haven’t got the right digital strategy, what do I do? I tell them that this is not the right question. They need to be asking, what is the right business strategy for the digital age?”
25 years ago, fresh from an MBA with a major in International Business Strategy and Finance, I started a career in advertising that would take me from Paris to London and eventually to Asia. My choices were not influenced by what I had learned but by the people I met. At the time, advertising drove change and created new marketing rules of engagement. I wanted to be part of the magic it generated and the feeling that nothing was impossible.
I embraced the challenges of globalization and led advertising changes in Europe for brands like Mars and Master Foods as well as the marketing transformation of companies like Air France from national to worldwide carrier. Then on to Asia, as CEO of the EURORSCG Group in APAC for eight years, I led the transformation of a collection of advertising agencies into a network of fully integrated operations.
Conscious that the digital revolution was only in its infancy, and that advertising networks would never undertake the fundamental structural changes necessary to drive digital opportunities, it was time to reinvent myself. In 2005, I became an entrepreneur and started a joint venture in Shanghai with a major Chinese digital company developing a high-level, online operational marketing consultancy as well as a platform to manage CRM programs on mobile… slightly ahead of time.
It was during this time I truly learned about Asia as a powerhouse of innovation. I’ve been speaking to business leaders and global media about this in recent years, particularly on how China is 10 Years Ahead when it comes to innovative thinking.
In January 2011, I joined Razorfish as president of Asia Pacific to build out our China, India, Hong Kong and Australia operations, a network able to accompany our clients in their business transformation, particularly through the development of e-commerce and social media capabilities, both organically and through acquisitions. I’m proud to now show Razorfish forms part of the active legacy of business innovation coming from APAC.
Razorfish APAC teams have established a highly differentiated offering, forming technology centers of excellence across the region that deliver business transformational, award-winning work for clients including Nike China, ASUS, Pepsi, P&G’s Pampers, P&G’s Vidal Sassoon, and more.
In my current role as Chief Growth and Transformation Officer, I share the innovation and knowledge of our region with global business leaders, both our clients and Razorfish leaders throughout the world. We’re transforming businesses outside the region with the innovative thinking and technologies of the East.
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