The Fluent Solutions Architects have three primary roles:
They are primarily a technical resource for the Razorfish sales force (Business Development managers for new clients and Client Engagement personnel for existing clients). They are responsible for actively driving the evaluation and scoping stages of the sales process, working closely with the client teams as the key technical advisor, product advocate and subject matter expert for the Fluent products. They must be able to clearly articulate product positioning, the underlying technology to both business and technical users and be able to connect the dots between the client’s problems and the features and capabilities of the Fluent products. They must set appropriate client expectations for what the solution does today and what it will do over time. They are also responsible for pulling in the support services team at the appropriate time in the sales cycle and helping them negotiate the right level of support with the client. In the end, they are ultimately responsible for assuring complete customer satisfaction for the Fluent products through all stages of the sales and deployment process and must be able to establish and maintain trusting relationships with all internal and external stakeholders throughout the process.
They must help refine the product positioning, produce the necessary sales and marketing collateral and be the face of Fluent and the Fluent products both internally and externally. The product positioning and collateral they own must include detailed market, industry, client, partner, vendor and competitor aspects and must evolve in a timely manner over time. The Solution Architects also own the base pricing of the Fluent products and must work closely with Fluent leadership and Finance to evolve the list price and discounting structure over time to compensate for competitive pressure and meet margin objectives.
They must work closely with Adobe and other third party vendors and partners to evolve the Fluent offerings. They must be the client advocate to our vendors and partners and work with them to construct multi-component solutions to meet the client problems.
Core Duties/Responsibilities:
Responsible for development and delivery of product demonstrations
Responsible for representing the product to customers and at field events such as conferences, seminars, etc.
Able to respond to product aspects of RFIs/RFPs
Able to clarify customer requirements to client teams and convey them to vendors and partners
Able to travel throughout sales territory
Accountable for evolving content of product collateral and keeping tabs on market, industry, client, partner, vendor and competitor landscapes
Able to build and maintain deep relationships with client teams, clients, vendors and partners
Required Skills/Knowledge/Experience
Ideal candidate must be self-motivated with a proven track record in software sales and knowledge of content management systems, Adobe CQ preferred, and familiarity with cloud hosting architecture and implications . Comfortable in the dynamic atmosphere of an entrepreneurial product group within a primarily services organization with a rapidly expanding customer base and evolving go to market strategy. Must possess strong presentation skills and be able to communicate professionally in written responses to emails, RFPs and when submitting reports. Organized and analytical, able to eliminate sales obstacles through creative and adaptive approaches. Must be prepared for frequent short term (less than one week) travel.
10 - 15 years relevant experience in technical sales
5 – 10 years of relevant technical/product experience