Razorfish is one of the largest interactive agencies in the world and currently has more than 2,000 employees in 20 offices in seven countries (Australia, China, France, Germany, Japan, the United Kingdom and the United States) focusing exclusively on digital marketing and technology. Each office is filled with opportunities for people who want to invent the digital future. It's a big challenge, but it's a big Internet, and there's work to be done.
VP, Creative: The VP, Creative(VPC) serves as an idea generator, a pitch master, a teacher, a mentor, and a touchstone to help assure creative excellence among the senior creative team. As the group continues to grow and evolve, the VPC helps inspire and coach Creative Directors and their teams toward creating breakthrough brand experiences for clients. In addition, the VPC plays a strong leadership role in business development, senior client relationships, and agency management relationships.
Core Duties/Responsibilities:
Manages and leads Creative Directors to improve their work and develop continuous thought leadership for their teams and clients. This includes: ensuring CD's manage client expectations, effectively mentoring and managing their respective teams
Develop and implement a process for deliverables review that assures maximum collaboration and creative excellence
Maintain accountability for all creative briefs to assure correct level of project aspiration and to assure each brief meets Razorfish standards
Uphold quality standards of all creative deliverables
Establishes and maintains lasting and supportive senior level relationships with clients
Work with Creative Directors to stage meetings and events to promote a robust and exciting exchange of ideas and opinions about the industry and our agency's environment and products
Represents Razorfish as a thought leader within industry organizations and participates as an awards judge
Shares responsibility for new business efforts, collaborates with Business Development, and Creative Directors in crafting pitches for new business, or to grow existing client relationships
Foster an environment that is on-brand: Fearless, Inventive, Smart, Wondrous, Dynamic
Foster an environment of multidisciplinary collaboration and creative problem-solving. Ensuring our internal processes, training and knowledge sharing reinforce this perspective
Understand, embrace, and exemplify company's mission and values
Mentors 3-6 colleagues within Razorfish
Actively engages in increasing our industry profile through public speaking, judging, teaching, or other industry activities
Required Skills/Knowledge/Experience
Nationally / internationally recognized creative awards list
Strong portfolio with relevant undergraduate and/or graduate degree
15+ years experience in large-scale creative management
Acknowledged thought-leader
Demonstrated ability to develop strong relationships with high-level clients
Subject matter expert in 1-2 core business categories / creative capabilities
Proven expertise at motivating and managing Creative Directors in developing, communicating, and selling industry-leading concepts to clients
Solid understanding and appreciation for the distinction between creative expression and business objectives
Expert at developing large-scale websites, microsites, interactive advertising, e-commerce, and online brand management and integration, with demonstrated results
Superior written and verbal communication skills
Effective organizational approach, performance management orientation, and superb interpersonal skills
Clear, compelling, and charismatic presenter in business development and public speaking settings
Summary of Core Skills Innovation
Routinely demonstrates break-through thinking and strong creative problem-solving skills; constantly strives to produce new-to-the-world ideas grounded in core insights about human behavior or belief.
Develops solutions that have potential to garner industry recognition for the agency and category distinction and brand leadership for clients.
Communication: Enhances effective presentation skills and interpersonal communications with passion and charisma. Understands and effectively communicates/implements creative concepts, the company's creative and business philosophy, methodology and capabilities.
Knowledge Forward thinking in understanding the emerging tools, technology and business practices for the digital medium, and progressive in learning the application of these tools and practices.
Strives to be a thought leader and advanced practitioner in creative tools and tactics.
Execution: Demonstrated ability and enthusiasm for translating conceptual ideas into high quality deliverables.
Takes intense pride in executional excellence, and the flawless content, look and feel of all deliverables.
Community: Contribution Provides inspiration and leadership to the creative and the larger Razorfish community through client work or internal presentations that guide and enhance the creative group's overall output.
Contributes to developing the group as a unified, respected and cutting-edge community.
Collaboration: Actively values and seeks out partnership and involvement from other disciplines when developing concepts, solutions, and deliverables.
Welcomes and demonstrates a multi-disciplinary approach to creative problem-solving.
Mentoring: Motivates and inspires teammates to learn, grow, and push their boundaries in conceptual thinking and execution skill.
Contributes constructive, clear and honest feedback to design critiques, performance evaluations, and other forums.
Formally serves as a mentor and/or Manager to other CDs and ACDs.
Subject Matter Expertise: Brings thought leadership or expertise in particular subject matter and/or skills central to inventing the digital future. The value of this expertise should be measured in its depth, and its relevance to the group, as well as the individual's ability to effectively share this expertise on both intellectual and practical levels.