The Creative Director (CD) serves as the principle creative lead and manages a team of copywriters on one or more major accounts. They are responsible for directing all phases of creative work for assigned accounts from concept development through production, for inspiring and motivating creative teams, and are accountable for developing and directing creative work of the highest caliber. The CD assists in the management of the creative department through project planning and staffing estimation, Creative staff evaluations and coaching.
Core Duties/Responsibilities:
Responsible for creating on-brand, on-strategy compelling creative work for assigned clients
Responsible for mentoring and leading assigned creative staff and being available to critique their work to maintain consistent creative quality and award winning work
Actively involved in hiring/layoffs, assists in staff reviews, and may recommend promotions/salary adjustments based on structured performance assessments. Provides career path direction and development guidance for creative staff on an on-going basis
Coaches and oversees copywriting, providing mentoring and feedback
Actively participates in assigned new business development efforts, leading creative teams and developing client response materials
Works directly with client managers, project managers, user experience leads, and technical directors on assigned projects
Required Skills/Knowledge/Experience
At least 4 years of interactive design experience
Recognized expertise developing strategic creative solutions for Fortune 500 clients
Strong people management and coaching skills to provide clear creative direction and to motivate and inspire creative teams
Significant interactive brand-building experience including concept development
Understand user-centered design and development processes, with an emphasis on extending brands across a broad range of customer segments
Expert knowledge of all steps required in the creative development process, including providing clear creative direction, giving timely and helpful coaching to improve creative and producing work cost effectively and on schedule
Bachelor’s Degree or higher in Fine Arts, Graphic Design, or Digital Media Design
Excellent written, verbal, and presentation skills which foster and develop existing and new client relationships
Strong Client Management skills
Ability to solve problems with keen instincts and organizational experience
Proven mentoring, supervisory, and team-building skills