More information about this job:

The Senior Principal of Strategic Marketing serves as:

• Senior advisor to client’s marketing executives, advising on strategic business and marketing problems
• Champions the needs and requirements of the CMO on Razorfish cross-functional teams, synthesizing diverse inputs and opinion into a conclusive recommendation and plan
• Architect of Razorfish marketing leadership capabilities, offerings and methodologies
• Industry thought leader, producing intellectual property to advance the practice and Razorfish market presence

Core Duties/Responsibilities:

CAPABILITIES:

Marketing Leadership & Expertise

• Driven, results-oriented, curious and collaborative individual who can translate unstructured business situations into innovative marketing solutions that move clients’ business forward
• Strategic marketing planning, from discovery and insights through marketing mix and budget allocation, implementation and optimization
• Development of marketing frameworks and methodologies including customer strategies, product strategies, pricing strategies, promotion strategies, and targeting strategies
• Intensely curious about digital marketing, emerging technologies and evolving consumer behavior trends, with a solid understanding of the usage and unique characteristics of digital communications channels and how each contributes to business value for our clients

Strategic Consulting

• Architect, champion and leader of marketing consulting engagements, aligning marketing goals to ideas, brands, people, capabilities, process and technology to achieve measurable business outcomes
• Advisor to client on the optimal organization structure, roles, process to achieve business goals, and help manage marketing programs and “always on” digital communication channels
• Assist clients in transformation to customer-centricity, including: a) bridging organizational gaps between product development, marketing and customer support, and b) fundamentally changing how the organization brokers and actions on key consumer insights

Strategic Analysis

• Highly quantitative approach to marketing planning, program activation and ROI, from forecasting anticipated results through optimization
• Customer segment analysis, sizing, prioritization and strategy to achieve business goals
• Deep experience and understanding of how marketing communication channels are best used in combination within marketing programs to drive positive outcomes for the business and brand
• Skills in translating grand-scale marketing ideas to results-based stories that secure client support and investment

Influence, Collaboration & Connection

• Executive client relationship development, elevating Razorfish to trusted-advisor status, in close partnership with RF client engagement and account leadership team
• Leads and aligns marketing activities across client organization and partners, including brand, CRM, search, social, media, mobile, content, analytics and technology
• Proactively seek out opportunities to deepen client relationships and 'elevate the conversation' within client organizations

Required Skills/Knowledge/Experience

• 15+ years of experience and 7+ years of post-Master’s degree strategic marketing experience at a premier strategic consulting firm, advertising agency, or marketing department within a major corporation
• Deep experience across marketing communications channels (paid, owned and earned media and experiences); managing and advising on annual marketing budgets >$100M
• Experience with media mix/attribution/forecasting tools and cross-channel marketing platforms; understanding uses and limitations, plus organization implications of use
• Driven, results-oriented, curious and collaborative individual who can translate unstructured business situations into innovative marketing solutions that move clients’ business forward

This is a full time position located in our Chicago or Atlanta office.