Digital Dopamine

2015 Global Digital Marketing Report

Digital Dopamine

The Internet, that endless environment for creation and obsolescence, is a strange place. Ideas that were once dominant now face irrelevance, as new digital developments displace them. This transformation occurs rapidly, and marketers are constantly struggling to keep up. Therefore, in preparation for tomorrow, Razorfish took a deep dive into the qualitative and quantitative data of four international marketers (the United States, the United Kingdom, China, Brazil) to examine the ways in which digital technology is shifting traditional brand-consumer relationships. From uncovering global commerce expectations to identifying the effect of digital on our subconscious, this research set out to expose the key trends shaping marketing.

In addition to exclusive market data, this report provides marketers with a blueprint for how to incorporate and adapt to these critical findings in 2015 and beyond.

Download the full report.

Interested to learn more about our findings? Contact Razorfish at for industry-specific data analyzing the apparel, automotive, financial services, food & beverage and travel/hospitality industries.

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