Somewhere 19 floors above Times Square is a perfectly re-created teenage girl’s bedroom, a suburban den and a home office. Why? Because we built the Living Lab, a conceptual environment within our NY office. The lab is designed to test our latest prototypes and digital experiences with consumers in an environment that leapfrogs those sterile focus group rooms and mimics a real-life home. Because we believe that when you really want to know how consumers feel, just watch.