Outlook Report

We compiled Volume 10 of the Razorfish Outlook Report to help brands navigate the growing diversity of media solutions and technology platforms – and ultimately build their businesses by harnessing the power of the convergence of creativity, media, and technology. Noteworthy essays from this report include:

• Forget Mobile, Think Multiscreen — a proprietary study conducted by Yahoo! and Razorfish that reveals the largely untapped potential of media multitasking

• How the Social Cloud Can Accelerate Brand Interactions — valuable thinking on the three core areas that make up social APIs (authentication, conversion and sharing, and social graph)

• Game Mechanics — our point of view on gamification — the application of gaming principles and mechanics to non-competitive activities — and its profound effect on marketing

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