The Razorfish Social Influence Marketing Report:
Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Not your father's mother. Mobile browsing and social media are increasingly influential in moms’ purchase decisions: the focus of this two-part companion study from Razorfish and CafeMom.
The 2008 Razorfish Consumer Experience Report:
Gain better understanding of how technology affects today's digital consumer experience and explore the emerging trends shaping those experiences.
There’s no shortage of competent measurement tools out there for digital marketers. It’s what you do with the data that really counts. Our report shows how to convert research into results.
Today’s workers deserve the same compelling experiences at their desks that they find surfing at home. Here’s how to bring consumer innovation to the enterprise…