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Avenue A | Razorfish Nabs Lundy as Creative Director and Whippy as Search Engine Marketing Manager

06.26.07

New York, NY – June 26, 2007 – The New York office of Avenue A | Razorfish, one of
the largest interactive services firm in the world and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), has hired Brook Lundy as a Creative Director and Adam Whippy as a Senior Account Manager for Search Engine Marketing. “Brook Lundy and Adam Whippy both have tremendous experience working with Fortune 500 companies and marketing well-known brands,” said Bob Lord, President of the East Region of Avenue A | Razorfish. With more than 370 employees in their flagship office in Manhattan, the agency’s local clients include Condé Nast, Maybelline, Starwood Hotels and Ford Motor Company.

As a Creative Director, Brook Lundy is responsible for creating exciting and innovative online advertising campaigns and branded experiences. Lundy has more than 12 years of experience in online advertising, and his work has been recognized with numerous awards including The Webbies (for Norelco’s “Shave Everywhere” campaign), Gold Cannes Cyber Lions, AdAge Digital Campaign of the Year, FWA Site of the Year and AdWeek Best Use of Viral. He is the co-creator of someecards.com, a contributing writer for The Onion News Network, and a writer of sketch comedy films. Prior to joining the creative studio of Avenue A | Razorfish, Lundy was the Creative Director and Lead Copywriter for OgilvyOne. A West Village resident, Lundy holds a bachelor’s degree in screen writing from Emory University.

As a Senior Account Manager for SEM, Adam Whippy is responsible for developing and managing clients’ paid search marketing strategies and multilingual search marketing. Avenue A | Razorfish is one of the largest agency buyers of paid search ($151.8M in billings in 2006). Prior to joining Avenue A | Razorfish, Whippy was Lead SEO Strategist for Acronym Media, where he was responsible for leading global search engine optimization strategy for top tier clients including SAP. A Hell’s Kitchen resident, Whippy holds a BS in information technology, business management and languages from the University of York (United Kingdom).

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Hong Kong, Japan and the United Kingdom.