Philadelphia, PA – August 1, 2007 – Avenue A | Razorfish, one of the largest interactive services firm in the world and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), has announced the promotions of Steve Cleff from User Experience Lead to Senior Account Planner and Debra Murphy from Senior Art Director to Associate Creative Director. “Steve and Debra are tremendous assets to the agency and have proven themselves as leaders and innovators in the interactive marketing industry,” said Katy Thorbahn, Senior Vice President and General Manager of the 135-person Philadelphia office of Avenue A | Razorfish, the 4th largest in the agency’s 19-office global network. Their local clients include AstraZeneca, SIVOO, and Wyeth Pharmaceuticals.
Steve Cleff, promoted from User Experience Lead to Senior Account Planner, is responsible for weaving qualitative consumer insight into the company’s creative, strategic and media products. Cleff has worked in the interactive space for 12 years, with a specialization in the digital pharmaceutical marketing industry for the past 10 years. He is a Certified Usability Analyst and has worked on hundreds of award-winning websites for Fortune 1000 companies, including AstraZeneca, Bristol-Myers Squibb, GE, Glaxo-SmithKline, Johnson & Johnson, Merck, Pfizer, Roche, Siemens, and Wyeth. A resident of Collingswood, New Jersey, Cleff holds a bachelor’s degree from Syracuse University.
Debra Murphy, promoted from Senior Art Director to Associate Creative Director, is responsible for leading creative teams in developing interactive campaigns and websites for a range of clients. Murphy has seven years of experience in interactive advertising and digital design. A resident of Drexel Hill, she holds a bachelor’s degree in Communication Design from Syracuse University.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.