SEATTLE — Dec. 26, 2007 — Avenue A | RazorfishTM, one of the largest interactive services firms in the world, today announced the creation of a new management team leading the Seattle office with the promotions of two key senior executives. Jim Watson is vice president and managing director and Jonathan Rosoff is vice president of Strategy and Customer Insights. In their new roles, they manage day-to-day operations, drive innovation and supervise the agency’s recruitment efforts while overseeing client relationships, including Levi’s, Best Buy, Coors Brewing and Weight Watchers. “Jim and Jonathan have deep interactive marketing and management expertise and have contributed significantly to the growth of our business in Seattle and on the West coast,” said Colin Kinsella, president of the West region of Avenue A | Razorfish. “Their ability to lead large teams, deliver results and provide strategic counsel for clients, partners and employees make them an excellent fit to grow the Seattle office to the next level.”
As vice president and managing director, Watson is responsible for managing day-to-day operations as well as running teams of interactive marketing professionals across an array of business categories. Prior to his new role, he served as a vice president, managing client relationships. Watson has more than 12 years of experience driving business results through effective marketing programs on both the agency and client sides of the business. A resident of Mercer Island, he holds a bachelor’s degree and an MBA from the University of Washington.
As vice president of Strategy and Customer Insights, Rosoff leads a team of professionals that answer broad strategic questions and deliver the behavioral analysis and research that optimize media and marketing buys for clients. Rosoff’s title remains the same, however he receives additional management responsibilities as part of the promotion. Rosoff has more than 16 years experience spanning a range of industry verticals and practice areas, including customer relationship management (CRM), loyalty program development, digital roadmaps, product development and growth strategies, and marketing planning. A resident of West Seattle, he holds a bachelor’s degree from Cornell University and an MBA from Columbia University’s Graduate School of Business.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.