SEATTLE – February 5, 2007 – Avenue A | Razorfish, the largest interactive marketing and technology services firm in the U.S., today announced Amy Vickers has been promoted to Director and National Lead of Enterprise Solutions where she is responsible for developing business-to-enterprise and business-to-business digital strategies. This includes the design and development of intranets, extranets, dashboards, and portal solutions. Vickers replaces Shiv Singh, who will remain on the team in a part-time role.
“Jobs are getting more complicated – workers have more to juggle, more deadlines to crunch, and more to learn faster than ever before,” stated Vickers. “By implementing Enterprise Solutions – such as collaboration tools, corporate blogs, and dashboards for marketing and sales teams – companies can improve workplace efficiencies and help employees stay effective, focused, and organized as marketplace demands increase.”
Vickers has more than 12 years experience in enterprise-level internet, intranet, and Web applications design and development. Her current and former clients include Citigroup, Ford Motor Company, Nike, and numerous others. Vickers has presented at KM World, IA Summit and World Usability Day. At the SXSW Interactive Festival on March 13, 2007 in Austin, Texas, she will present “The New Business of Collectivism” which will explore the business implications of online collectives like blog networks, prediction markets, and microfinance.
“Amy’s fervent about creating robust, functional systems to help teams collaborate and work more efficiently,” said Clark Kokich, worldwide president, Avenue A | Razorfish. “In the two years she’s been on the team, she’s proven to be a leader in improving corporate efficiencies – it is her passion.”
Vickers is a member of the ACM SIG-CHI (Association for Computing Machinery Special Interest Group in Computer Human Interaction), American Institute for Graphic Arts, MITX (Massachusetts Innovation and Technology Exchange), Society for Organizational Learning, and the Usability Professionals Association. She received her undergraduate and doctoral education in art history, computer science, and philosophy from Duke University.
About Avenue A | Razorfish and Enterprise Solutions
The Avenue A | Razorfish Enterprise Solutions team designs and builds enterprise intranet, extranet, and partner portal solutions that help organizations empower their employees and partners with the information and tools needed to do their jobs – efficiently and effectively. Leveraging strengths in user-centric design and technology development, Avenue A | Razorfish works with industry leading companies to build workplace solutions that meet user needs and map to business goals. Recently, the company was recognized in the KM World 100 companies that matter in knowledge management.”
Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning Web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer Web sites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions – East, West and Central – with offices located in major U.S. markets, the U.K., Australia, Germany and China. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts.