SEATTLE - February 5, 2007 - Avenue A | Razorfish, the largest interactive marketing and technology services firm in the U.S., today announced Tom Lynch has been appointed as Vice President of Marketing Strategy and Planning for the central region. Based out of the company's Atlanta office, Lynch will work with the company's central offices to support client efforts in digital marketing, including strategic guidance and direction, brand management, account planning and analysis and metrics.
"This is a time of tremendous change in the world or marketing. Avenue A | Razorfish is in a position to lead some of the most successful companies in the world through this digital transition," stated Lynch. "I am looking forward to sitting across the table from Chief Marketing Officers, to help guide them in building and strengthening their business."
Tom Lynch joins Avenue A | Razorfish from ING after five years where he most recently held the position of Vice President and Head of Marketing Integration. Lynch has served on the executive advisory board of the Atlanta Interactive Marketing Association since its inception and has served two alternate years on the advisory board of iMedia.
"Tom brings forth a wealth of expertise in marketing integration and branding," said Dave Friedman, president of central region, Avenue A | Razorfish. "He's done it all - from successfully running his own interactive agency to online marketing and advertising - and will be an asset in pioneering a consistent identity for the clients we serve."
Widely recognized as a leader in strategic marketing, Lynch has been named a "Digital Player" in Advertising Age and has been a speaker at ad:tech, iMedia Brand Summit, IAB Leadership Conference, AMA Strategic Marketing Conference, DMA Conference, ARF Conference and MIXX Conference. His work has been recognized by leading industry associations, resulting in several marketing awards including EFFIE, Telly, Webby, One Show, London International Advertising Award and Show South.
About Avenue A/Razorfish
Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions - East, West and Central - with offices located in major U.S. markets, the U.K., Australia, Germany and China. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts.