SEATTLE – February 15, 2007 – Avenue A | Razorfish, one of the largest interactive services firms in the world and an operating unit of aQuantive, Inc. (NASDAQ: AQNT) today announced that Matthew Greitzer has been appointed to national search lead. Based out of the company’s New York office, Greitzer will oversee the search marketing practice.
“Search is a vital component of any successful digital marketing campaign,” commented Greitzer. “The search landscape is evolving so rapidly, particularly in the social search, mobile search and the paid search space. Having one complete view of the customer’s marketing campaign is essential to maximize search marketing effectiveness.”
Greitzer joined the company in 1998 and most recently was director of search engine marketing. He is a seasoned leader in the search marketing community, serving on several industry organizations and speaking regularly at top industry events. He is a member of the AAAA Search Engine Marketing Committee, and has spoken at a number of industry conferences, including Search Engine Strategies in San Jose and Chicago, Search Insider Summit in Palm Springs, and the Yahoo Spotlight Awards. Most notably, Greitzer was recently selected as one of the Crain's New York Business ‘40 Under 40’ leaders to watch.
“With Matt leading our national search efforts, I'm confident we will continue to extend and cement our lead in this very important area of digital media,” said Clark Kokich, worldwide president, Avenue A | Razorfish.
Greitzer and other Avenue A | Razorfish experts are active participants in industry events throughout February and March 2007, including:
eTail 2007, JW Marriott Desert Springs, Palm Desert, CA
Speaker: Tim Barnes, Business Intelligence Director
When: Thursday, February 15 – 2:35 p.m.
Topic: Track A Panel ‘Find the Optimal Way to Structure Your Holiday Promotions to Get the Highest Return on Investment
AAAA Media Conference and Tradeshow, Venetian Hotel, Las Vegas, NV
Speaker: Matthew Gretizer, National Search Lead
When: Wednesday, February 28 – 1:30 p.m.
Topic: Search Engine Marketing Strategies Panel
SXSW Interactive Conference, Austin Convention Center, Austin, TX
Speakers: Amy Vickers, Director Enterprise Solutions and Patrick Moorhead, Manager, Research and Development
When: Tuesday, March 13 starting at 3:30 p.m.
Topics: New Business of Collectivism and The Truth About Mobile & The Future of Personal Devices
AB Leadership Forum: Performance Marketing, Marriott Downtown, Chicago, IL
Speaker: Mark Stephens, Vice President, General Manager, Central Region
When: Wednesday, March 14 – 3:45 p.m.
Topic: Leveraging User Generated Content and New Influences to Enhance Direct Response
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, Germany, Japan and the United Kingdom.