Jonathan Rosoff, Vice President Strategy and Consumer Insights, Avenue A | Razorfish Moderates MIT Panel Titled: "A Whole New Ball Game: Marketing Successfully In the Web 2.0 World" Attendees will gain insight on:
• Managing the online conversation, including walking the fine line of generating publicity among bloggers
• Leveraging social networking sites to build relationships with members of the online communityUsing online publishing models – such as Wikis or sources of user-generated content – to drive home your marketing message
• Selecting the right methodology or technology to accurately gauge Web traffic, reach, and the overall impact of your online marketing activities
• Determining the appropriate key performance indicators for an online marketing strategy, and measuring ROI
• Tracking what is being said about a brand or company, and identifying who is driving the discussion
Panelists:
• Mike Murphy, VP Media Sales, Facebook
• Derek Gordon, VP Marketing, Technorati
• Ben Elowitz, CEO Wetpaint
• Norman Guadagno, CMO Zaaz
How: Register online at www.mitwa.org until 5:00 p.m., May 22.Phone registrations at (206) 283-9595 accepted until May 22, noon.Onsite registrations accepted until 5:00 p.m. May 23, space permitting.VISA, MasterCard and American Express are welcome.Companies or individuals may reserve a table of 10.
When / Where:Wednesday, May 23, 2007 - Social hour and registration begin at 5:00 pm. Dinner is served at 6:15 pm. Program starts at 7:00 pm.Hyatt Regency Bellevue Hotel - 900 Bellevue Way NE , Bellevue , Wash.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.