SEATTLE – Oct. 15, 2007 – Avenue A | Razorfish™, one of the largest interactive services firms in the world, today announced the appointment of Malcolm MacGregor as vice president of Web Development for Avenue A | Razorfish. He will work closely with the entire management team to continue integration across all of Avenue A | Razorfish’s business areas. In his new role, MacGregor will run the experience development practice for Seattle, which includes user experience, technology, creative design, delivery management and the client services team.
“Building innovative interactive experiences for current and prospective clients continues to be a real growth opportunity for the Seattle AA|RF office,” said Jim Watson, vice president and managing director, Avenue A | Razorfish. “With Malcolm's leadership, I expect we will accelerate our pace of innovation and growth by solving our client’s digital business challenges.”
Previously, MacGregor was the general manager for Blast Radius Europe. In that role, he led teams responsible for delivering engaging digital experiences for leading global 500 companies. Prior to that, he was director and business development lead at Sapient in the U.K. where he led the company in a national multi-billion pound health care program to deliver an electronic patient record system through a partnership with British Telecom. As a result, he was the recipient of the Chairman’s Award for Excellence for his notable achievements in the U.K.
MacGregor’s work history in digital in the UK, USA, Netherlands and Canada, has given him a unique perspective and insight into the digital marketing needs of leading telecom and consumer electronic brands. He has led the launch of ecommerce portals,
integrated cross channel strategies, social media platforms and systems integration initiatives. He has also held senior positions at Expeditor, Bowne Internet Solutions and Equifax.
“Avenue A | Razorfish has the digital marketing, design, business strategy and technical experience to tie together the entire digital experience for our clients,” said MacGregor. “I am proud to join a team that continues to deliver well-designed sites and web solutions that inspire connection and create communities for consumers.”
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com for more information.