SEATTLE, Oct. 29, 2007 - Avenue A | Razorfish™, one of the largest interactive services firms in the world, today announced the promotion of Sydney Hunsdale to executive vice president, worldwide operations. She will oversee the finance, IT, human resources, recruiting, facilities and legal functions for Avenue A | Razorfish worldwide.
Hunsdale has been with Avenue A | Razorfish for nearly two years as its senior vice president in charge of finance and operations. The agency has more than 1,800 professionals in 20 offices in seven countries (Australia, China, France, Germany, Japan, the United Kingdom and the United States) focusing exclusively on digital marketing and technology, serving world-class brands such as AT&T, Carnival Cruise Lines, Disney, Ford, Levi's, JCPenney, Nike, Starwood Hotels and Visa.
"Having held leadership roles at an agency for more than 20 years, Hunsdale has built an impressive track record," said Clark Kokich, CEO of Avenue A | Razorfish. "We completed five international acquisitions and an alliance partnership with Dentsu Inc. in a period of less than 18 months, and we're not done. We're fortunate to have a leader with Sydney's level of expertise to help our agency build the global infrastructure we need to support that expansion."
Following its series of international acquisitions, Kokich's vision for Avenue A | Razorfish has been to focus on growing its global operations to improve business development with existing and prospective clients. In her new role, Hunsdale will manage financial strategy and operations to ensure all the agency's offices are operating efficiently and proficiently and can deliver on that vision.
"Our offices all have the same thing in common-- talented, driven teams and a roster of some of the most prestigious, global clients in the world," Hunsdale said. "It's my job to make sure these teams have all the resources and capabilities available to help them grow and succeed."
Before joining Avenue A | Razorfish, Hunsdale served as chief operating officer for DDB Seattle running finance and operations. During her 23 years at DDB, she also held several executive positions, including executive vice president and managing partner, senior vice president, and media director. Before her tenure at DDB, she worked in sales for KIRO Newsradio.
Hunsdale is also a dedicated community service leader and is involved in several organizations, including sitting on the advisory board of Ronald McDonald House Charities and on the board of directors for The Partnership For a Drug-Free America. She is also a member of the American Association of Advertising Agencies (AAAA) finance committee.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, e-mail and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.