Philadelphia, PA – March 26, 2008 – The Philadelphia office of Avenue A | RazorfishTM, one of the largest interactive services firms in the world, has named Daniel Schrier as Senior Project Manager and Spring Moore as User Experience Lead. “We welcome these outstanding interactive professionals to our well known creative team in Philadelphia and look forward to their contributions,” said Katy Thorbahn, Senior Vice President and General Manager of the 155-person Philadelphia office of Avenue A | Razorfish, the fourth largest in the agency’s 19-office global network. The agency’s local clients include Philly.com, PNC Bank, FujiFilm, Pershing and Wyeth Pharmaceuticals.
As a Senior Project Manager, Schrier utilizes his technical experience and design background to successfully lead web development and interactive media projects. Schrier has over 10 years experience working in print and web mediums. His expertise includes web development and design, print design, editorial technology and design management. Prior to joining Avenue A | Razorfish, he was the Editorial Systems Project Manager for Managing Editor Inc. (MEI), a portfolio company of Adobe Systems Inc. He holds a B.A in English Creative Writing from California State University, Hayward.
As a User Experience Lead, Moore works with information architects, designers and copywriters to develop experiences. Moore draws heavily on her years of experience, user research, industry best practice and intuition to create interaction models that are meaningful for users and fit the client’s business needs. Prior to joining Avenue A | Razorfish, she was the Creative Director at Solutions for Progress, Inc. She holds a B.A. in Fine Arts from the University of Pennsylvania.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Ford Motor Company, Carnival Cruise Lines, Kraft, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, including Philadelphia, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.