New York, NY – June 9, 2008 – Avenue A | Razorfish™, one of the largest interactive services firms in the world, has named Hans Neubert as Executive Creative Director and Marc Lucas as Group Creative Director for Digital Marketing Programs in its New York flagship office.
“Hans and Marc are passionate and collaborative leaders who share our vision of creating innovative work for our clients,” said Bob Lord, East Region President and head of the 410-person New York office of Avenue A | Razorfish. “They bring a rich and diverse set of experiences that will help us create the agency of the future.” The agency’s local clients include Westin Express, Condé Nast and Balenciaga.
As Executive Creative Director, Hans Neubert oversees all creative for the Northeast region of Avenue A | Razorfish. He brings to the role deep experience in the digital space and a passion for brand strategy. Prior to joining Avenue A | Razorfish, Neubert served as Managing Director and Creative Leader for VSA Partners in New York and Executive Creative Director for Red Sky Interactive, both in New York. Neubert takes the reins from Joe Crump, who now leads the Strategy and Planning practice in New York.
Marc Lucas is Group Creative Director overseeing creative for digital marketing programs in the Northeast. Lucas has extensive experience leading award-winning creative teams for high-profile advertising agencies in New York, Hong Kong and the Philippines. He previously served as Chairman of the Hong Kong 4A’s and was co-chairman of the Asian Advertising Awards. Prior to joining Avenue A | Razorfish, Lucas was Vice President, Creative Director at SS+K in New York, where he created innovative award-winning idea-centric advertising for clients fed by design, public relations, and popular culture. Before moving to New York, he served as Executive Creative Director of D’Arcy Hong Kong and Ogilvy Manila.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies—and other emerging media—to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, including analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients—many of them served in multiple markets—include BMW, Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels.