SYDNEY – March 12, 2008 – Avenue A | Razorfish, one of the largest interactive services firms in the world, today announced Amnesia, its Australian division was named the interactive agency of the year by AdNews magazine, Australia’s top advertising, marketing and media publication with a circulation of more than 60,000. This is the second consecutive year that Amnesia has been honored with this title.
Amnesia received the honor February 22nd in Sydney at the AdNews annual awards dinner which recognized both traditional and interactive advertising agencies. A total of 19 agencies were nominated for the interactive award. Amnesia was chosen for its holistic approach to digital and outstanding creative.
“We are incredibly proud of our Australian team,” said Clark Kokich, CEO, Avenue A | Razorfish.
“Amnesia has proven to be an exceptional member of the Avenue A | Razorfish global family, consistently providing the very best in client service and creative innovation. This award is well-deserved as showcased by the remarkable work and continued collaboration with high profile clients such as Unilever, Microsoft and Pepsi.”
In 2007, Amnesia won 16 new accounts including Smirnoff, Warner Music and eHarmony. Amnesia supports their digital marketing campaigns through research and exit polls the team performs on every Web site they produce to measure and test customer experience.
“Being named interactive agency of the year by AdNews for a second year running is a great honor,” stated Iain McDonald, joint-managing director of Amnesia. “2007 was an exciting year for us. We’ve worked with some amazing clients who gave us the opportunity to stretch our creative limits and we look forward to more success in the year ahead.”
About Amnesia
Amnesia is a full-service, digital agency with offices in Australia and Japan. Founded in 1998, Amnesia provides digital advertising, creative design and web development services throughout Asia Pacific for multinational clients including Disney, Xbox and IKEA. For information about Amnesia, visit www.amnesia.com.au.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information.