Philadelphia, PA – February 4, 2007 - The Philadelphia office of Avenue A | Razorfish™, one of the largest interactive services firms in the world, has announced the launch of the website for Syracuse University's $1 billion capital campaign (http://campaign.syr.edu). The website reinforces the goals of the campaign with interactive video, compelling impact stories, an interactive timeline of the University's history and the ability to make a gift online.
"The use of interactive video online allows us to more fully demonstrate some of the many ways gifts to the University can positively impact lives and the world in which we live," said Nicci Brown, Associate Vice President for Marketing and Communications at Syracuse University. "These compelling stories illustrate the real-world relevance of the University's mission while motivating others to make an impact through their own gift."
The capital campaign is the most ambitious in the institution's history and will provide resources and support to advance Scholarship in Action, the university's mission to convert what is learned in the classroom and laboratory into practical use for the public good. Scholarship in Action extends learning beyond the campus to actively engage people and ideas in mutually beneficial relationships which transform lives for the better.
"Our goal was to create a strong emotional connection when someone visits the website," said Alison Burg, Account Director with Avenue A | Razorfish. "Visitors are able to quickly embrace the messages being communicated no matter what their affiliation." The website’s innovative design elements include an accordion feature on the homepage providing information on the five key target areas that the campaign supports. Other features include an online call-to-action to 'give now', an interactive timeline that allows users to experience the University's history in a unique way and a content management system which allows University editors to regularly update the site with campaign progress.
About Syracuse University
Founded in 1870 in Syracuse, New York, Syracuse University is a diverse institution of higher education dedicated to faculty excellence and scholarly distinction, attracting and supporting enterprising students and a close interaction and engagement with the world—locally, nationally and globally.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com for more information.. Please visit www.avenuea-razorfish.com for more information.