Avenue A | Razorfish’s nationally renowned social media and advertising experts to present at OMMA New York Conference & Expo on September 18 at the New York Marriott Marquis
WHAT:
Three Avenue A | Razorfish executives are talking about the latest trends in social media, web video and analytics at OMMA. They are available for interviews at the show or upon request.
WHERE:
New York Marriott Marquis
1535 Broadway
New York, New York
WHO/WHEN:
Thursday, September 18, 2008
Sarah Baehr, Vice President of Media, 11:15 am - 12:00 pm (Ziegfeld Room, 4th Floor)
Risky Business or Lost Opportunity: Video Ads in Questionable Places
In a sluggish economy, when budgets must stretch, will marketers be more willing to roll the dice on running ads in questionable places? This panel will debate the pros and cons and how this economic climate is shifting media thinking.
Geoff Katz, Director of Advertising Services, 12:00 - 12:45 pm (Ziegfeld Room, 4th Floor)
Metrics: Driving Science Into The Marketing Organization
Businesses too often fail to spearhead customer acquisition and retention strategies with disciplined and sophisticated analytics. How should marketing organizations advance the science of tracking, testing and optimizing to drive customer profitability and growth?
MAIN STAGE: Shiv Singh, Vice President of Social Media & Global Strategic Initiatives, 2:30-3:15 pm (Westside Ballroom – North)
Wither Social Media?
With existing revenue models failing to generate the kind of returns that usually go with massive audiences, social networks must search for new ways to monetize their loyal users while keeping everyone happy -- the users, the networks, and the venture capitalists that funded them. How do social media players unlock value for advertisers and investors without compromising user trust?
HOW:Please contact:
Sally O’Dowd, Avenue A | Razorfish
Work: (312) 696-5068
Cell: (773) 458-3740
Email: sally.odowd@razorfish.com