CHICAGO, March 11, 2009 – Purina's ALPO®, the iconic dog food brand, has granted "digital agency of record" status to Razorfish, one of the largest digital marketing companies in the world.
The Chicago-based Razorfish team will develop and implement marketing programs that will introduce a brand new ALPO creative campaign. Razorfish services include strategy and planning, creative services, social media strategy and development, web development, and analytics to ensure that all programs support business objectives.
Pat Isom, VP/client partner at Razorfish, said his team was thrilled about the win. "ALPO is a great brand in the pet-care category and it's an icon in American culture," Isom said. "The ALPO brand and Purina Interactive teams inspired our entire organization, and we look forward to a fruitful partnership."
About Razorfish
Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi’s, McDonald’s and Starwood Hotels. Visit http://www.razorfish.com for more information.
For media inquiries, please contact Sally O'Dowd at 312-696-5068 or sally.odowd@razorfish.com, or you may contact Katie Lamkin at 312-696-5241 or katie.lamkin@razorfish.com.