CHICAGO, February 24, 2009 – Patrick Moorhead, a director of emerging media at Razorfish, one of the largest digital marketing companies in the world, will be representing the company on two boards focused on developing best practices for digital out-of-home marketing.
Moorhead will be a member of the Out-of-Home Video Advertising Bureau (OVAB) Agency Advisory Board and the Digital Sign Expo (DSE) Advisory Board. Moorhead leads research and development efforts on behalf of Razorfish’s Emerging Media Practice, specializing in mobile and out-of-home digital technologies.
The OVAB Agency Advisory Board provides guidance and input for the association’s plans and initiatives, which include supporting industry growth, researching audience measurement and establishing best practices for the buying and selling of out-of-home video networks. “Board members consist of representatives from the top media agencies in the U.S. from multiple media disciplines including, planning, buying and research, and Patrick’s unique specialization in out-of-home digital and video makes him a great addition to this group,” said Suzanne Alecia, president of OVAB.
The Digital Sign Expo Advisory Board has invited Moorhead to serve the standard annual term. “The DSE’s Advisory Board is comprised of industry experts, like Patrick, who are helping grow the industry through education and to help move organizations into the digital communications age,” said Chris Gibbs, president of Exponation, LLC, which produces DSE. “We are delighted that Patrick has agreed to come onboard and lend his voice to this ongoing discussion.”
Moorhead is also a frequent speaker at industry conferences such as South by Southwest and Digital Hollywood. He will present a panel session during this year’s Digital Signage Expo in Las Vegas on Wednesday, February 25.
“These two industry organizations provide important thought leadership to the marketing and media communities as digital out-of-home becomes a valuable channel for brands of all kinds,” Moorhead said. “It is an honor to be involved.”
About Razorfish
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit http://www.razorfish.com for more information.
About OVAB
Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit www.ovab.org