Razorfish among 18 companies evaluated
SEATTLE, June 8, 2009 – Razorfish, one of the world’s largest digital agencies, today announced that it was cited as a leader in “The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2009.” Razorfish was among 18 companies that Forrester selected to participate in the report, published on June 5, 2009.
You may download a copy here: http://razorfish.com/img/content/ForresterWaveJune052009.pdf.
Forrester cited Razorfish as a leader in both the transaction-led Web projects category, which evaluates Web usability, and in the image-led projects category, which evaluates how agencies can help organizations build their brand presence online through creativity and differentiation.
Forrester evaluated Razorfish and the other agencies against 18 criteria methods that ranged from client satisfaction to how well agencies support user-centered goals in their Web design.
According to the report, “Razorfish offers a comprehensive set of marketing services that span multiple screens and tend to incorporate social media. The agency returns to the Leaders’ circle on the strength of reference sites that scored well in user experience and exceptionally well in brand experience. Razorfish also distinguished itself by its ability to gather and utilize deep customer insights.”
Razorfish received its highest scores in the categories of user research, persona application, measurement, collaboration abilities, user experience, brand image experience, market positioning and emerging web technologies.
Bob Lord, Razorfish global chief executive officer, said, “Being cited as a leader in the Forrester Wave demonstrates that Razorfish is delivering tangible value to our clients. The consumer insight, usability skills and creative prowess that Forrester cites in the Wave help Razorfish empower brands to take action, not just advertise. Razorfish thanks our clients and our people for their commitment to excellence.”
About Razorfish
Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit www.razorfish.com for more information.
For media inquiries, please contact Katie Lamkin at 312-696-5241 or katie.lamkin@razorfish.com, or you may contact David Deal at 312-696-5056 or david.deal@razorfish.com.