PORTLAND, March 23, 2010 – Razorfish, one of the world’s largest digital agencies, has named Mark Waggoner to the new position of Executive Creative Director, Brand Creative for the West region.
Waggoner will work with Razorfish clients to deliver breakthrough brand creative across all marketing channels. He will oversee brand creative work for all West accounts, which include clients such as MillerCoors and Microsoft. The move will also give the creative discipline within Razorfish a voice at the management level.
“Mark deeply understands that great client work is not just about being flashy or distinctive. Rather strong brand creative is produced after one looks at the whole picture, including the business problem, and provides a strategic, creative solution,” said Christian Juhl, president of the Razorfish West region. “His experience running creative departments at large agencies will be integral in raising Razorfish’s reputation as an agency that delivers great creative in addition to our expertise in digital, technology and strategy.”
Waggoner will also spearhead the effort of recruiting strong creative talent with big brand expertise to Razorfish’s West region offices. Waggoner is a seasoned creative leader with over 20 years of experience in both traditional and digital. He has been a contractor with Razorfish for the past two years, and was integral to the launch of Bing, as well as the re-launch of the Microsoft Office brand. Prior to joining Razorfish, he served as a Creative Director at Wieden + Kennedy and Sandstrom Partners. Waggoner is a five-time One Show Pencil award winner and his work has appeared over a dozen times in the CA Annual as well as numerous other award shows and industry publications. He holds a BA in Communications from Lewis and Clark College in Portland, OR.
About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.