Razorfish veteran leads newly aligned group out of the West
SEATTLE, January 08, 2010 – Razorfish, one of the world’s largest digital agencies, has appointed Joe Mele to the new position of Managing Director of Media and Marketing for the West region.
The Media and Marketing group aligns two of the most important Razorfish specialty areas. The Media team creates interactive experiences that connect consumers with brands and the Ad Services team measures success and optimizes campaigns in real time. Within the Media and Marketing group, Mele will work to ensure that every campaign delivers digital innovation and bottom-line business results for clients.
“Joe has been a tremendous asset to Razorfish and our clients for a decade, and is one of the top digital marketing minds not just in the region, but nationwide,” said Christian Juhl, president of the Razorfish West region. “Joe will help create new opportunities for our media and advertising-focused clients in the area of creative customer experiences, while maintaining our relentless focus on ROI, optimization, and customer insights.”
Mele has been with Razorfish since 1999, and has helped numerous Fortune 500 companies realize their digital marketing goals. He has provided digital marketing leadership for Best Buy, Nike, MSN, Disney, eBay and Northwest Airlines. Mele holds a BA Degree from the University of Washington, a Master’s Degree from Seattle University, and an MBA from the University of Washington.
About Razorfish
Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.