We hate advertising. But we love brands. Are we crazy? Of course not. We just think that most advertising is designed to shout at people until they pay attention. And we’d rather not shout. We’d rather just start a compelling conversation between a brand and its customer. Engage customers on their terms, where they hang out. Encourage them to share. Then we’d like to measure whether that conversation made the brand, the publisher and the customer happy. And if it didn’t, we’d like to do it better the next time. We think that’s the future of advertising.