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This is a weekly collection of the New York team's Foursquare check-ins. Razorfish on Foursquare
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Nigel Adams Chief Talent Officer
“Talent is the ultimate differentiator. There are smart, motivated, creative people in every organization, but leaders who can attract, enable and deploy talent in a speed of change team will always have the competitive advantage.”
My professional career has been highly influenced by many years in sports and from lessons learned from exceptional coaches, managers and leaders on what it takes to create a winning team. I believe the ultimate test of a leader is the ability to inspire greatness in others to achieve more than they thought possible.
Over the course of two decades spent in commercial aviation, I have led large cross-functional teams, global operations, designed and delivered award winning customer service programs and have managed planning and performance groups. I was presented with a once-in-a-lifetime opportunity to launch the customer service division for a startup. After 4+ years and several JD Powers awards, I then moved into a completely new field as an executive coach and leadership consultant – which later led me to becoming a member of Rosetta’s Executive Committee.
Today as the Talent Lead for Razorfish, I have the ability to support our leaders and teams with a cross-functional People Services team that supports Razorfish brands, including Razorfish, Rosetta, LEVEL Studios and ROAR, through a shared services model. I am passionate about the opportunity and challenge ahead of attracting and engaging the best digital talent in the industry.
Away from work and as a very young grandpa, I enjoy my faith and family including our 5th boxer – Asia, and occasional fitness episodes in the Alexandria, Virginia area.
Mark Berler Chief Operating Officer
"Success is finding a way to simultaneously provide value to your clients, your people and your company. Results with no boundaries!"
I have always been a big believer in thinking it’s not about “can” it be done, it’s always about “how” it will be done. It is exciting to be a part of a company that is consistently recognized as a leader in the industry for the completeness of vision and ability to execute on it.
As Chief Operating Officer at Razorfish, I am responsible for working closely with the leadership team to ensure best-in class operational controls, administrative and reporting procedures, and systems are in place to support the growth of the agency and ensure long-term financial strength and operating efficiency. I work every day with an amazing team that is focused on delivering quality work and exceptional results for our clients, people and company through effective communication, accountability and aligning collaborative teams and processes.
Previously, I spent 16 years at SapientNitro and specialized in the successful delivery of SapientNitro’s largest, most complex, global engagements. As the lead of SapientNitro’s SWAT organization, I was responsible for providing overall program leadership for several strategic engagements including engagement leadership, business development, strategy, global delivery/operations, client satisfaction and people development. Other positions held during my tenure included Business Lead, Global Delivery lead, Quality Assurance practice lead and Client Executive.
Outside of work, I enjoy racing motorcycles and cars (basically anything with an engine) and spending time with my wife, Chelsea, and my children, Allison and Matt.
Emily Bond Managing Director, Toronto
“In order to invent digital products and services that positively impact consumers’ lives, we first need to understand their needs and motivations. We uncover these insights by observing people where they live, work, and play."
An early digital pioneer, Emily brings more than fifteen of experience in the interactive field to Nurun. Prior to joining Nurun, Emily founded her own digital agency and effectively managed its growth. She has a well-earned reputation for excellent project execution on behalf of industry-leading clients such as Walmart Canada, The Home Depot Canada, and Sears Canada.
Daniel Bonner Chief Creative Officer
"Organizations have a brand and that brand is a promise – a promise to play a meaningful, indispensable role in the lives of their audience – that's where we come in."
I get most excited when brands stop talking and start doing. Organizations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility-driven services to keep their promise to play a meaningful, indispensable role in the lives of their audience.
I joined Razorfish in 2011 with a brief to focus on the creative leadership of our key multinational clients and to help Razorfish realize the ambition of being the market leader in creative excellence, talent, brand profile and positioning.
Prior to joining Razorfish, I spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world’s top 50 brands. While leading the creative team and working with some truly talented people, I was fortunate enough to be recognized as one of the world’s most awarded creative directors and had the opportunity to make a significant contribution to the agency’s 21 Agency of the Year accolades.
In addition to collaboration with clients, I produced design practice workshops for the Design Museum, London, and worked with students via their education program. I have also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry. In 2010, I was proud to be recognized as the UK’s No.1 Digital Creative Director and was invited to become a Fellow of the Royal Society of Arts in recognition of my work and overall contribution to excellence in digital advertising.
Deb Boyda President, Central Region
"Digitally powered creativity can change just about anything for the better…from something as simple as how a consumer interacts with a brand online to something as big as fundamentally transforming how an industry, like retail, works. I love to see Razorfish at work with our clients using digital technology to change the game at all levels."
It goes without saying that digital technology is changing the way we experience the world. It is the enabler that allows people to engage in experiences in ways they never could before. With digital technology we reinvent what people see, feel and do nearly everyday.
After working in large global creative agencies and then subsequently moving client side to lead business units within corporate organizations, I joined Razorfish as President of the Central Region in 2014. My experiences taught me the future belongs to those companies dedicated to harnessing the power of digital technology to create real, transformative business change. Razorfish is one of those companies.
What I find most exciting about Razorfish is that we understand digital technology is not passive. It is dynamic and ever changing. As a result, every day brings a new opportunity to marry creative ingenuity and technical expertise to close the gap between our clients and their customers. The aim is always to make the customer experience better…more frictionless and more delightful.
In the Central Region we do this kind of work for some of the world’s biggest companies and most iconic brands including Southwest Airlines, Motorola, Caterpillar, Citi and Patron Tequila among others. I am energized by the commitment of our clients to digital technology that makes the customer experience a better one to have.
When I am not working I am a fearless traveler, mama bear to five fantastic kids and wife of an amazing man named Mike.
Doug Chapman Managing Director, Razorfish Australia
"I have spent the best part of my life either in client service or agency management. I have a passion for everything digital."
I have spent the best part of my life either in client service or agency management. I have a passion for everything digital.
Prior to joining Razorfish, I founded one of Australia’s leading brand activation companies: Chapman and Lester, which I sold to The Marketing Store Worldwide as part of a global merger by the HAVI Group in Chicago. The Marketing Store was and remains the world’s largest privately owned promotions company.
I then spent the next 10 years as the president of Asia Pacific, and opened startup offices for TMS in Hong Kong, Shanghai and Tokyo.
In early 2007, I began to get involved in social media and ultimately cofounded the Social Media Club Sydney. At the time SMCSYD was the largest Social Media Club in the world; there are now 300+ chapters around the world, and growing.
With this newfound passion for all things digital, I decided on a career change and in June 2009, I left The Marketing Store after 21 years and joined Amnesia Razorfish as Executive Director — Client Service. In 2012, I was appointed Managing Director.
Dan Connolly Chief Executive Officer, LEVEL Studios
“I believe the most successful companies are the ones who think three steps ahead of everyone else, breaking up the mundane and offering solutions to problems people don’t even know exist.”
I believe the most successful companies are the ones who think three steps ahead of everyone else, breaking up the mundane and offering solutions to problems people don’t even know exist. As CEO of LEVEL Studios, I am excited to work with the very companies who are driven by the human experience, creating value in the market by combining intuitive technology and beautiful creative experiences that solve core issues for their customers.
An entrepreneur at heart, I have always taken a different approach to solving problems, whether it be for our clients or for our agency. I have grown as LEVEL has grown, starting as an account manager and working my way to CEO, and my career has been built on a passion for thinking outside of the normal. I consider the team at LEVEL best in class, and am proud to work with a team of brilliant designers, technologists, and strategists who every day deliver the best work for the greatest brands in the world.
Outside of LEVEL, you can find me on the tennis court or hanging out with my wife and kids. I’m constantly looking to invest my spare time working with people and companies that improve the way we live, for today and for my children’s future.
Anne Davis SVP, Head of Multi-National Clients
“Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this regional business focus. My role supports the evolution of Razorfish’s relationships with clients; partnering to navigate the unknown, drive change and enable business transformation.”
Whilst born an Australian, I’ve had the great privilege of living in some incredibly dynamic and ever-evolving countries during my childhood and career. This experience has given me an enormous appetite for working with international clients, alongside people and cultures all over the world. I think the challenge of making connections with people who have such varied and different lives from our own is what makes our industry so exciting.
I began my career in Australia, working in PR for Sportsgirl, an iconic Australian fashion retailer. Famous for their advertising campaigns at the time, I decided I wanted a piece of the action and made the move agency side to work with Myer (then known as Myer Grace Bros), another iconic Aussie brand. From there, itchy feet and a desire to see the world led me to London and eventually to FCB, where I began working on pan-European technology accounts. Working on Amazon's launch in the U.K. during the early days of ecommerce made me curious to learn more about the new online world, and I jumped at a chance to join Euro RSCG's then fledgling digital team. Growing from five of us sharing a corner office to a 70-strong team at the heart of Havas 4Ds U.K. agency EHS Brann made it an exciting time to be in an agency, and I was lucky to work with global and U.K. brands at the forefront of digital marketing.
After eight years in the U.K., I headed to Singapore to join OgilvyOne Worldwide, where I worked with diverse regional clients ranging from Diageo to Cisco. Working in Asia was an incredible experience — everything is on “fast forward” in terms of the way people use technology. When I joined Digitas Razorfish International, I was able to bring with me an understanding and knowledge of Asian markets for our European and U.S. clients, who were beginning to expand their operations in the region.
Now based in Hong Kong, I am working with Razorfish MNC leads across the globe to build an operation and culture that embraces multinational opportunities. Many of our clients are establishing global operations in APAC — it's an exciting place to be and it's great to be home again.
Shannon Denton Global Chief Executive Officer
"I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior."
I grew up loving sports, video games and math, which made pursuing a degree in engineering and computer science a natural decision for me. Believe it or not, my first job out of college was writing software programs for telephone switches in machine language. That was obviously long before software, creativity and marketing became so intertwined.
I quickly discovered that I needed to do something a little more dynamic, so I made the shift to consulting and led various practices that helped businesses innovate through emerging technologies. Prior to joining Razorfish more than a decade ago, I was the CEO of a digital consultancy for several years, where I became addicted to working with creatives, strategists, marketers and technologists to solve the most challenging business and marketing problems.
Today, I most enjoy working closely with clients and the Razorfish teams to create new strategies and ideas that are innovative and, of course, add value to brands and businesses. I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior.
As the CEO of our North American operations, I oversee client teams and offices in New York, Philadelphia, Atlanta, Chicago, Austin, Portland, Seattle and San Francisco. Previously, I was the leader of the Central region, managing our client teams and offices across Chicago, Atlanta and Austin. My other roles at Razorfish include executive leadership for several global practice groups including Emerging Experiences and Omnichannel Commerce. Outside of work, I enjoy running, sports and spending time with my wife and two children.
Samih Fadli Chief Intelligence Officer
“Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers NEXUS Operating System, the next evolution in intelligence-driven computing and machine-learning.”
As Chief Intelligence Officer at Razorfish, I lead the Data Science, Cognitive and Marketing Intelligence practice and drive the organization’s competitive advantage in areas such as Advanced Analytics, Predictive Marketing and Data Visualization, Audience Management, Advanced Segmentation and Real-Time Automation. My position also involves working closely with the leadership across Publicis.Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading technology companies, including Adobe, Microsoft, Google, Amazon, IBM, Oracle and SAP Hybris.
I joined Razorfish from Gravity4, Inc., where I led global engineering, data science and programmatic capabilities. Prior to working at Gravity4, I was the Global Chief Technology Officer at Grid Dynamics, managing world-class engineering and product teams that built end-to-end omni-channel e-commerce platforms and programmatic solutions with advanced data intelligence and search capabilities. Other leadership roles include: CTO Americas at Avanade, Inc. (an Accenture and Microsoft Company); Technology & Engineering Officer at Infosys Technologies, Ltd; and CTO, Global Solutions Delivery at Satyam Computers, Inc. My extensive experience with a broad spectrum of consumer data platforms has enabled me to develop a number of important mathematical algorithms throughout my career that unlock client-specific challenges and deliver state-of-the-art personalized customer experiences. I earned my master’s in computer science in Belgium and have multiple certifications across a large spectrum of technologies.
Patrick Frend President, East Region
“In today’s digital world, we can deliver solutions that we could only dream about 15 years ago.”
When I left management consulting in 1999 to join a hot little firm called Razorfish, I did not anticipate the journey we were beginning together. I had always been fascinated by the latest trends in technology and its impact on business, and I found Razorfish provided the perfect opportunity for me to put to use my study of economics and computer science at Bowdoin College. Little did I know that I would still be with the same organization 15 years later.
Fast forward to today, and it’s incredible to see how much the digital world has grown and how much Razorfish has grown along with it — not just in scale, but also in the maturity and diversity of our offerings. In today’s digital world, we can deliver solutions that we could only dream about 15 years ago. Back then, we were working with slow connections and browsers on low-resolution screens. Today, we are building solutions for everything from smartphones, to large-scale interactive displays, to connected cars — and it still feels like just the beginning.
The work that Razorfish does requires people with a wide array of backgrounds and skill sets. By blending those skills, magic happens. Our teams of strategists, creatives, technologists, channel planners and more collaborate to invent things that have never been seen or done before.
As president of the East region, I am also excited about the brands we work with — from Ford, to Delta Air Lines, to Starwood Hotels & Resorts Worldwide, to Mercedes-Benz. These aren’t just clients, but brands that I have a personal relationship with outside of work, and that have made digital central to their customer experience.
When I’m not working, I enjoy spending time with my amazing wife and two beautiful daughters. I also enjoy cycling, camping and am an avid Boston sports fan (living in enemy territory!).
Jen Friese President, West Region
“In our business, change is constant — it’s inevitable. You can either fight against it, or embrace it. I prefer the latter. Change is our friend. And, more often than not, it can transform us in ways we never imagined.”
I’ve been with Razorfish for 12 years, and during that time I’ve seen the company’s name change more times than I can count. But, even though the words on our business cards have changed, our core values haven’t. That’s just one of the things I love about Razorfish and the people I work with. I’m proud to have seen us through some tough challenges and amazing transformations over the years, and I can’t wait to see what’s next.
As president of the agency’s West region, I manage a multidisciplinary team of more than 400 people. Together, we’re responsible for managing brand creative, retail, media and online strategies for advertising and experience-focused clients. The West leads some of our largest account relationships, including Microsoft and T-Mobile, as well as a diverse collection of travel companies and several high profile automotive clients.
I’m enthusiastic, creative and resourceful in driving growth, increasing presence and making sure that Razorfish is uniquely positioned to lead. I’m most proud of our ongoing strategic partnership with Microsoft, which has allowed Razorfish to become a true AOR.
When I’m not in the office, you’ll find me relaxing with my husband and our two kids, Joe and Anna Kate. We love exploring all the amazing places Portland has to offer, and we spend as much time as we can in beautiful Central Oregon.
Laure Garboua Tateossian EVP and General Manager, France
“At the crossroads of the physical and digital worlds are interesting opportunities to rethink the ways that we gather information and navigate through our day-to-day lives."
For the past 14 years, Laure has embarked on countless adventures with Nurun. As the General Manager of our offices in France, she helps clients embrace the power of digital and thrive in a connected world. Today, Laure leads a diverse team of passionate forward-thinkers in France, and develops digital strategies for leading international brands including e-commerce, design of digital products and services, and human-centered experiences.
Richard Hearn President, Razorfish Commerce
"I like thinking about what's next, and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior."
After graduating from Purdue University with a mechanical engineering degree, I made my way to Cincinnati, Ohio, to work for Procter & Gamble. My four years with P&G were very rewarding, and also taught me that owning my own destiny as an entrepreneur was the career path for me. Over the next 18 years, I built several consulting and software companies while getting my MBA at Ohio State. All of these companies focused solely on one thing: web and commerce technologies that enable companies to grow top-line revenue.
My passion for growth gets me out of bed in the morning. I’m always thinking about growing Razorfish around the commerce business unit I lead while helping our clients grow and transform their businesses to take advantage of the digital world. I firmly believe we are on the leading edge of a transformative era in which new companies and business models will devour the old ways of going to market.
Bringing my last entrepreneurial venture (Crown Partners) together with Razorfish is my new vocation. The combination of technology and digital marketing supported by intelligent data offerings will be the next frontier of commerce growth and transformative business models. I believe that Razorfish’s industry leadership and promise of excellence are helping companies leap over their competition and keep pace with the rapidly changing expectations of consumers.
As for me? I’m a competitive adrenaline junkie. You can find me on my weekend’s water skiing, snow skiing and snowboarding, racing powerboats, driving fast cars or focusing on a host of other outdoor activities. I also have a wife and 15- and 17-year-old children with whom I love to spend time.
Joanna Kalenska Managing Director, Hong Kong
"The team at Razorfish Hong Kong has a proven record of delivering effective and engaging digital experiences for some of the country’s leading brands."
Hong Kong is the latest stop on a fascinating, international professional journey I started years ago in Poland. I have wound my way through Europe, leading teams and developing brands in London and beyond. Through these experiences I have developed a strong international marketing and client service background.
After 13 years in the U.K., I’m now in Asia where I serve as the Managing Director of Razorfish Hong Kong, leading an incredibly talented team with a legacy of award-winning, innovative work for brands like Nike Hong Kong. The challenge of working in Asia at such a fast pace is one I’ve found extremely stimulating and rewarding. In our region, consumers have tenacity for technology, they engage with and use technology in a way I’ve never seen before. This is such an exciting and dynamic time to be in Asia, I’m thrilled to gain such a deep understanding of the region’s diverse markets. This allows me to help both our international clients aiming to expand their operations, and our local clients looking to reach other parts of the world.
Our Hong Kong office acts as a hub for Greater China, and the APAC region. We lead regional work for global brands, and are proud to offer some of the most in-demand senior business consultants in the region. Our clients span the regions, from here in Hong Kong, Macau, Taiwan, China, Singapore and beyond.
We consistently help our clients navigate new technologies and transform their businesses. Recently, the Hong Kong team has worked with some of the world’s biggest brands including Intel, HSBC, Converse, Tourism New Zealand, Delta Air Lines and DHL, to name just a few. Not only is the Hong Kong team leading global work, we’re consistently breaking new ground, and that’s what makes Razorfish a world-class leader. I certainly feel privileged leading this team.
Roberto Leonelli President, Italy
"We are fascinated by observing how people adopt and individualize existing and emerging digital technologies to improve their lives."
Roberto founded Quam, an interactive agency in Milan, in 1996. Quickly becoming one of the top new media agencies in the Italian market, Quam was acquired by Nurun in 2000. As the President of Nurun in Italy, Roberto oversees offices in Milan and Turin, and provides strategic guidance to clients such as Sky Italia, BTicino, and Ferrero. In 2007, he became a member of the Nurun Europe Executive Committee.
William Lidstone Chief Marketing Officer
"I believe that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service.”
As Chief Marketing Officer William leads the Razorfish brand across 42 worldwide offices in the Publicis Groupe network comprised of the Razorfish, Rosetta, LEVEL Studios and ROAR brands, while accelerating growth in international markets and driving multinational client development with a specific focus on Mercedes-Benz, DHL, Nike and UBS.
He believes that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service. William calls this approach to 21st century marketing “Super-Useful-Super-Brands.”
William joined Razorfish in 2011 as Executive Vice president, since then his role has grown and evolved, elevating to his current position in September 2014 when Publicis Groupe announced the formation of the Razorfish Global network that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale.
Prior to Razorfish, he spent a decade as part of the leadership team at AKQA, delivering ideas, technology and service design for Coca-Cola, Diageo, Ferrari, Fiat, Heineken, McLaren Automotive, Nike, Unilever and Xbox.
As well as spearheading marketing efforts, William leads key research and proprietary intellectual property initiatives. He has spoken on behalf of the agency at the iMedia Brand Summit in India, launched Razorfish's proprietary 'Digital Dopamine' global report at Cannes in 2014 and hosted the 2013 Razorfish Client Summit in the U.S.
A member of Mensa, William was invited to become a Fellow of the Royal Society of Arts in 2010.
Sascha Martini Chief Executive Officer, Germany
“I believe that, in the future, advertising won’t differentiate brands. Instead, it will be the service dimension, the ability to enhance the product and the life of the consumer that will drive the connections with customers.”
Technology is continually evolving — presenting us with new opportunities and influencing how we interact. I believe there is huge potential for agencies to transform how businesses engage with their customers, and that embracing change is vital for success amid this progression.
I was born in Cape Town, and my family moved to West Germany when I was two — unfortunately before I was able to perfect my English and surfing skills. My working life started early as a drummer and manager of a band, and I was heading for a career in the music business. However, after citing “musical differences,” I took what I’d learned about selling creative output and went to study the history of media.
During this time, I researched the social changes sparked by media developments, and graduated with an understanding that brands and companies would have to communicate in new ways in order to adapt to the emergence of new forms of consumption and interaction.
In 2000, I joined an interactive agency as a creative — just in time for the dot-com crash. However, the economic crisis changed some things for the better and the Internet slowly started to fulfil expectations. I became an account director on Fiat, and then moved to Bassier, Bergmann & Kindler to work with Porsche. Continuing to challenge classic agencies, I started on Porsche as concept lead and, in 2006, went on to become chief executive officer.
Two years later, Razorfish beckoned and I haven’t looked back. I joined as managing director in Berlin, and later became an executive client partner for Audi Germany — a true change-driver.
In 2013, I had the privilege of becoming CEO of Razorfish Germany, where I'm responsible for almost 200 employees across our Frankfurt and Berlin offices. I’m excited to explore new ways of working together and changing our clients’ businesses for the better.
Christian Oversohl Managing Director, APAC
"The customer centricity and innovation Razorfish brings to the market is outstanding and delivering measurable impact to our clients and customers lives every day."
As Managing Director APAC I am responsible for driving forward Razorfish expansion in Asia Pacific, a geography that is key to the success of the company. I works closely with clients and global teams to deliver Brand Advertising, Digital Marketing and Customer Experience platforms for some of the largest brands in the world. The customer centricity and innovation Razorfish brings to the market is outstanding and delivering measurable impact to our clients and customers lives every day.
I am also responsible for SapientNitro in APAC. Integrating these two iconic companies with such amazing talent and strong brands across the region is a huge privilege I am enjoying a lot.
I have joined Sapient in 2000 and have played various roles over the years, from MD in Germany to leading our European business, Global Delivery Lead and now leading our Asia Pacific business across Razorfish and Sapient.
I am based in Singapore and enjoy spending time with my family travelling in the region and experiencing the wonders of Asia.
Prior to Razorfish and Sapient, I was a business consultant and entrepreneur. I was co-founder and Managing Director of The Launch Group, which was acquired by Sapient to form the foundation of Sapient in Germany.
Antoine Pabst President, France; General Manager, Europe
“To produce the best digital products and services possible, we rely on an open and lively exchange of ideas—amongst each other and with our client partners."
Antoine is energized by the creativity and passion of the 200 design and technology specialists in Paris and Nancy that have made Nurun in France a leader in the European market. An entrepreneur at heart, Antoine is passionate about making connections between people, and uncovering the common values that we share: sincerity, human respect, and fun. Prior to joining Nurun in 2003, Antoine was a co-founder of his own marketing company and also worked seven years for Havas and six years for Y&R.
Charulata Ravi Kumar Chief Executive Officer, Razorfish India
"It is my responsibility to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people."
I believe discovery, innovation and transformation to be a way of life. My own personal journey has taken me from Calcutta to Bombay via Middle East and London with stop-overs in the US, Europe, Singapore, Australia, Sri Lanka and Bangladesh holding leadership roles, transforming businesses and brands as well as establishing my own successful innovation and leadership skills consultancy Coffee Kettle.
Honored to lead Razorfish India’s business, I am tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience design and brand building capabilities to deliver transformational business experiences. It is my responsibility to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people, and to further strengthen Razorfish India’s existing core competencies.
I have been a consultant and regular columnist for The Indian Express, I’m also a jury member at the Aditya Birla Financial Services Leadership Excellence Awards and the Tata Innovations Awards.
Predominantly based in the Razorfish Mumbai office, I am responsible for the regional presence through our offices in Bangalore, Gurgaon and Pune.
My passion for travel to untreaded parts of the world compliments my penchant for discovery and innovation that I pen down in writing for my friends to share.
JK Shen Managing Director, Shanghai
"Before social had even become a buzzword, I began helping companies in China develop opportunities to interact with their customers on the internet.”
Growing up in the hyper-evolving environment of Shanghai, I’ve had the opportunity to jump to the forefront of many digital initiatives. Back in 2005, before social had even become a buzzword, I began helping companies in China develop opportunities to interact with their customers on the internet.
In 2007, I was a co-founder in what would turn into one of the most influential social media agencies in China. Net@lk expanded to encompass over 350 employees in six offices, providing social media services, content and monitoring, research and analytics for China’s biggest social media platforms.
In 2012, after Publicis Groupe acquired Net@lk, my portion of the business – the social media campaign services arm SimOne was absorbed into Razorfish. I became the SVP of social brand building for the Razorfish China office. In 2015, after helping double Razorfish China’s client base, I was appointed the Managing Director for the Shanghai office.
I’m intensely interested to see, and help direct, where Razorfish goes in the future, especially as China barrels to the future with social commerce & IoT initiatives.
Tammy Soares Chief Executive Officer, Rosetta
"I am fascinated by digital’s innate ability to make the impossible possible.”
I am fascinated by digital’s innate ability to make the impossible possible, and this fascination has fueled my career in the industry for more than 20 years. I have spent my career building highly collaborative, cross-discipline teams focused on bringing the best solutions to our clients. I’m fiercely competitive and love to work with this great team of people who disrupt the status-quo to provide innovative solutions for our clients. I love that I am surrounded by such a talented group, who I draw inspiration from daily and am committed to mentoring and empowering a diverse global team of up-and-coming leaders in this industry.
As CEO of Rosetta, I’m responsible for defining and executing the strategic vision for the agency which includes driving innovation to ensure that we deliver the best work possible, while also having a great time doing it. When I joined Rosetta in 2008, I started as a Senior Project Manager and worked my way up to President and now, CEO, because of my ability to deliver solutions to our clients and the agency. I will always push to drive the agency’s growth forward and be a global leader in customer engagement.
Rishad Tobaccowala Chair, Razorfish and DigitasLBi
"I provide strategic direction to the digital agencies, while also working to activate technology and build digital products through cross-agency collaboration."
I hold a dual role within Publicis Groupe, serving as both active Chief Strategy and Innovation Officer at VivaKi — a global leader in digital advertising solutions — and Chair for leading digital agencies DigitasLBi and Razorfish.
At VivaKi, my team and I focus on incubating new ideas, approaches, partnerships and models for the next generation of data-driven marketing, storytelling, brand rethinking and the next two billion customers (China and India).
In order to achieve these goals, I am responsible for Emerging Opportunities and Partnerships for VivaKi/Publicis Groupe. Emerging Opportunities includes co-creating the future with startups (VivaKi Ventures), media companies (The Pool) and brands (Finch 15). Partnerships includes working closely with Publicis Corporate and the leadership of Google, Facebook, Microsoft, Apple and many other global technology platforms, as well as a range of ad-tech specialists (BlueKai, Medialets, Adelphic Mobile).
In my role as Razorfish/DigitasLBi Chair, I provide strategic direction to the digital agencies, while also working with VivaKi CEO Frank Voris to activate technology and build digital products for Publicis Groupe through cross-agency collaboration.
Over the course of my 30-year marketing career, I have worked across almost every area of the industry, including brand advertising, media, database, and direct and interactive marketing. As a pioneer in digital marketing, I helped create one of the first interactive groups and digital agencies 20 years ago, and have worked to launch a series of initiatives — such as groups focused on gaming, social, mobile and search engine marketing. I’ve been actively involved in incubating brands including Starcom IP, Play, Giant Step, SMG Search and Denuo. Along the way, Businessweek named me one of the top business leaders for my pioneering innovation, and TIME magazine dubbed me one of five “Marketing Innovators.”
I serve as a board member and advisor to a host of companies in the venture capital and startup space, including Greycroft Partners, Recyclebank, Abundant Venture Partners and Visible Measures. I am also the chairman of The Tobaccowala Foundation, which has helped over 12,000 people gain better access to health and education in India. I hold a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.
Nick Turner Chief Creative Officer, Razorfish and SapientNitro, EMEA
"You have the right to make mistakes, it’s your responsibility to learn from them."
Nick Turner is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent at SapientNitro and Razorfish across EMEA. Prior to this Nick spent 16 years at AKQA, joining as an art director in 1998 and progressing to Executive Creative Director in 2011. He was instrumental in helping AKQA become the world’s largest and most awarded agency in its field. His extensive client list included Audi, Aviva, Barclays, BMW, Canon, Etihad, Fiat, Ferrari, Microsoft, Nissan, Orange, Philips, Sainsbury’s, TUI, Unilever and Virgin Money.
A natural leader, Nick inspires and mentors a multi-disciplined team across SapientNitro and Razorfish's EMEA offices. He applies his expertise, passion, and obsession with meticulous craftsmanship to produce intuitive, engaging and meaningful digital experiences for the world’s top brands.
Nick is uniquely talented. His rare combination of strategic vision, creative energy and common sense has enabled him to lead some of the most innovative digital products, services and ideas in the world. Having established himself as a thought-leader in the digital industry, he has delivered keynotes across Europe and lectured at many European creative schools.
With a mass of UK, European and global awards – including the Grand Prix at Cannes Lions – under his belt, Nick has also judged on many global award panels, including the International ANDY Awards, D&AD and Creative Review.
Nick is also on the Executive Board of BIMA (British Interactive Media Association).
Nigel Vaz Managing Director, EU
"What excites me is any opportunity to imagine new futures, innovate and harness creativity and technology to change people’s lives for the better."
As the leader for our business across EMEA, I work closely with our country co-leads and combined leadership team for both Razorfish and SapientNitro as we partner with our clients to help them realize a better future for their businesses and improve their customers’ lives.
I’m passionate about the work we do and proud to work alongside so many smart people who are focused on creating transformative experiences and business models that make a significant impact on the success of some of the world’s leading brands. I’m excited to be spearheading the collaboration between Razorfish and SapientNitro across EMEA to ensure an alignment that delivers synergies for our clients, sets us up for future success in the market and delivers new and exciting growth opportunities for our people.
Prior to my current role, I have held a variety of leadership positions with Sapient and was there at the very start of Sapient’s European business, which I’m pleased to have helped build and expand beyond the UK to be a significant presence on the continent. My roots are in business strategy – helping clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Before joining Sapient, I co-founded a public company with interests in telecoms, consulting and connectivity solutions.
I try to commit as much time as I can to wider roles that help evolve the marketing and digital industries. I’m a member of the Institute of Practitioners Council, a board director of The Marketing Society and ambassador for BIMA (British Interactive Marketing Association).
I wind down with family, with food or with both. I’m a foodie. Any spare hours I have, I spend researching the best new restaurants, eating in them when I can, or cooking for my family at our home in central London.
Ray Velez Chief Technology Officer
"The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day."
When I wrote my first basic program on my Atari 800 I was hooked; I’ve been spending time with computers ever since. I studied computer science and philosophy at Boston University, looking to bring the answered and unanswered together. The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day.
As global chief technology officer for Razorfish, I manage our capabilities in Web cross-platform technology architecture and development, and oversee all our technologists. A core part of this role involves looking to the community for collaboration, and I’m consistently amazed by technologies like good-old message boards and wikis. (In fact, I was fortunate to help Razorfish build our internal, award-winning wiki.)
I’ve been in the industry for close to 20 years, previously at Cambridge Technology Partners and Scient. My professional experience in the application development life cycle, from inception to rollout, led to my work with clients ranging from Citibank to Ford Motor Company to the National Football League. Most recently, I was CTO in Razorfish’s role as incubation partner for Bundle, a personal finance startup. I also enjoy training and creating curriculums, and recently led the development of the Razorfish Agile Process.
Anything outdoors is my passion, whether biking, skiing or hiking with the family. Over the years I’ve enjoyed mountain bike and ski racing, and was fortunate to ride across Costa Rica in La Ruta de Los Conquistadores. I also find the DIY culture very inspiring; I’m looking forward to hacking some Arduino with my kids someday soon.