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Stephan Beringer Chief Growth and Strategy Officer
"I’m motivated by our radical thinking and ground-breaking solutions, and am grateful for the chance to work with the smartest and most innovative colleagues, clients and partners every day."
Throughout my professional life, I’ve been inspired by almost every colleague, client and partner I have had the pleasure of working with. Ideas are the emulation of what we see, hear and experience — so sharing truly is the thing that keeps us moving.
After completing my LLM, I chose to pursue an alternative career, which resulted in a number of different roles within the music and film industries. Back then, I couldn’t have predicted that my experience would incorporate assisting Sean Connery for several months, cutting a license deal with the iconic music label Mo’Wax and becoming the unit manager on a B-movie production with French superstar Johnny Hallyday.
While working in the advertising industry in the early 90s, I progressed beyond the traditional discipline to set up and lead the first integrated agency in Germany, later named Tribal DDB. I took on responsibility for the EMEA region in 2005, tripling Tribal DDB's regional footprint to 24 offices and receiving many significant recognitions, from Cyber and Film Grand Prix Awards in Cannes to Advertising Age’s Global Agency Network of the Year.
As CEO International for Razorfish, I drive the business in all non-US markets, while strengthening our global footprint and growing client relationships. I’m motivated by our radical thinking and ground-breaking solutions, and am grateful for the chance to work with the smartest and most innovative colleagues, clients and partners every day.
Daniel Bonner Global Chief Creative Officer
"Organizations have a brand and that brand is a promise – a promise to play a meaningful, indispensable role in the lives of their audience – thats where we come in."
I get most excited when brands stop talking and start doing. Organizations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility-driven services to keep their promise to play a meaningful, indispensable role in the lives of their audience.
I joined Razorfish in 2011 with a brief to focus on the creative leadership of our key multinational clients and to help Razorfish realize the ambition of being the market leader in creative excellence, talent, brand profile and positioning.
Prior to joining Razorfish, I spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world’s top 50 brands. While leading the creative team and working with some truly talented people, I was fortunate enough to be recognized as one of the world’s most awarded creative directors and had the opportunity to make a significant contribution to the agency’s 21 Agency of the Year accolades.
In addition to collaboration with clients, I produced design practice workshops for the Design Museum, London, and worked with students via their education program. I have also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry. In 2010, I was proud to be recognized as the UK’s No.1 Digital Creative Director and was invited to become a Fellow of the Royal Society of Arts in recognition of my work and overall contribution to excellence in digital advertising.
Doug Chapman Managing Director, Razorfish Australia
"I have spent the best part of my life either in client service or agency management. I have a passion for everything digital."
I have spent the best part of my life either in client service or agency management. I have a passion for everything digital.
Prior to joining Razorfish, I founded one of Australia’s leading brand activation companies: Chapman and Lester, which I sold to The Marketing Store Worldwide as part of a global merger by the HAVI Group in Chicago. The Marketing Store was and remains the world’s largest privately owned promotions company.
I then spent the next 10 years as the president of Asia Pacific, and opened startup offices for TMS in Hong Kong, Shanghai and Tokyo.
In early 2007, I began to get involved in social media and ultimately cofounded the Social Media Club Sydney. At the time SMCSYD was the largest Social Media Club in the world; there are now 300+ chapters around the world, and growing.
With this newfound passion for all things digital, I decided on a career change and in June 2009, I left The Marketing Store after 21 years and joined Amnesia Razorfish as Executive Director — Client Service. In 2012, I was appointed Managing Director.
Shannon Denton Chief Executive Officer, North America
"I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior."
I grew up loving sports, video games and math, which made pursuing a degree in engineering and computer science a natural decision for me. Believe it or not, my first job out of college was writing software programs for telephone switches in machine language. That was obviously long before software, creativity and marketing became so intertwined.
I quickly discovered that I needed to do something a little more dynamic, so I made the shift to consulting and led various practices that helped businesses innovate through emerging technologies. Prior to joining Razorfish more than a decade ago, I was the CEO of a digital consultancy for several years, where I became addicted to working with creatives, strategists, marketers and technologists to solve the most challenging business and marketing problems.
Today, I most enjoy working closely with clients and the Razorfish teams to create new strategies and ideas that are innovative and, of course, add value to brands and businesses. I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior.
As the CEO of our North American operations, I oversee client teams and offices in New York, Philadelphia, Atlanta, Chicago, Austin, Portland, Seattle and San Francisco. Previously, I was the leader of the Central region, managing our client teams and offices across Chicago, Atlanta and Austin. My other roles at Razorfish include executive leadership for several global practice groups including Emerging Experiences and Omnichannel Commerce. Outside of work, I enjoy running, sports and spending time with my wife and two children.
Vincent Digonnet Executive Chairman APAC
"I joined Razorfish as president of Asia Pacific to build out our China, India, Hong Kong and Australia operations, a network able to accompany our clients in their business transformation, particularly through the development of e-commerce and social media capabilities."
Fresh from an MBA with a major in International Business Strategy and Finance, I started a career in advertising that over the next 25 years would take me from Paris to London and eventually to Singapore. My choices were not influenced by what I had learned but by the people I met. At the time, advertising drove change and created new marketing rules of engagement. I wanted to be part of the magic it generated and the feeling that nothing was impossible.
I embraced the challenges of globalization and led advertising changes in Europe for brands like Mars and Master Foods as well as the marketing transformation of companies like Air France from national to worldwide carrier. Beyond helping clients adapt their marketing organizations to a new world order, I was keen to embrace change within my organization, and as CEO of the EURORSCG Group in APAC for eight years, I led the transformation of a collection of advertising agencies into a network of 21 fully integrated operations in 15 countries through the development of marketing services and emerging digital capabilities.
Conscious that the digital revolution was only in its infancy and that advertising networks would never undertake the fundamental structural changes necessary to drive Internet and mobile opportunities beyond the realm of advertising, it was time to reinvent myself. In 2005, I became an entrepreneur and started a joint venture in Shanghai with a major Chinese digital company to develop a high-level, online operational marketing consultancy as well as a platform to manage CRM programs on mobile phones… slightly ahead of time.
In January 2011, I joined Razorfish as president of Asia Pacific to build out our China, India, Hong Kong and Australia operations, a network able to accompany our clients in their business transformation, particularly through the development of e-commerce and social media capabilities, both organically and through acquisitions.
Erik Hermanson Managing Director, Razorfish and DigitasLBi, Hong Kong
I have a strong international background and expertise in digital marketing and social media. I’ve lived and worked in 6 countries and picked up 4 languages while doing so (including conversational Chinese and Japanese).
As the Managing Director Razorfish and DigitasLBi Hong Kong and Singapore, I’m responsible for managing the operations, driving the agency’s business strategy, and overseeing internal staff & resources. In addition to this, I’m the senior lead responsible for all multinational accounts (and account teams) in both Hong Kong and Singapore. Our Hong Kong and Singapore offices act as central hubs for our multinational clients deploying campaigns and programs across the APAC region.
Since I joined Razorfish and DigitasLBi in March 2012, I’ve helped to drive several innovative digital marketing projects and campaigns, and established a strong base of operations from which to service our growing client base. I’ve also seen the office’s work shortlisted for 5 awards and win 2 mobile marketing awards.
I have a strong international background and expertise in digital marketing and social media. I’ve lived and worked in 3 continents (6 different countries – Canada, UK, Taiwan ROC, Japan, Singapore, and Malaysia) and picked up 4 languages while doing so (including conversational Chinese and Japanese). My first international assignment was in Taiwan ROC where, as member of a leading digital software company, I planned and executed global B2C online marketing programs, as well as co-marketing campaigns with strategic partners such as Intel and Dolby, and supported OEM customers such as Dell, Acer, and Toshiba in their GTM strategy.
After spending 4 years in the PC industry, I spent 8 strong years working for Research in Motion (RIM - developers of BlackBerry smartphones) in 3 of their regional offices (Canada, UK and Singapore). While on assignment in the UK, I was able to drive several large co-marketing efforts with strategic partners (Yahoo! and Facebook), and built a strong online and retail presence for BlackBerry with several of RIM’s main channel partners (O2, Carphone Warehouse, TIM, Vodafone, etc) that helped take consumer sales from 30% of total revenue to 70% over the span of 2 years.
More recently I was based in Singapore, heading up RIM's digital marketing efforts in APAC. Over a period of two years, my team and I made BlackBerry the 3rd largest fan site in Indonesia, the 2nd largest tech fan site in India, and organized the largest ever Foursquare swarm event in Asia (over 30k check-ins in less than 4 hours).
Lee Yee Hew Managing Director, Razorfish Shanghai
"I am a strong believer that digital marketing is the evolution of direct marketing but technology makes the experience even more personal, deeper and insightful."
Growing up in a shoe factory family and seeing how my parents tried to cope with ever-changing shoe trends and market competition taught me an important lesson: Your passion will never fail you if you are persistent enough to pursue it genuinely and be entrepreneurial.
As a fresh graduate, I started as an account executive at Grey Direct Interactive with little knowledge of direct marketing or interactive. I was fascinated by the thinking behind the work but equally shocked by the drama that seemed to be required to make every single project deliver on time and on budget. Nonetheless, that’s where I completed “Agency 101” and where I shaped my view on talent development and agency operation.
Thirteen years later in March of 2012, I joined Razorfish and Digitas to head up operations in Shanghai. Prior to that I spent eight years at OgilvyOne. I joined OgilvyOne Malaysia as account manager for Nestlé, IBM and HSBC. Then I was transferred to Thailand to lead a Diageo multibrand account before being offered to set up the OgilvyOne office in Vietnam. That was one of my greatest challenges as I had to put all I had learned to the test — business model, operation structure, integration of an agency acquisition and team development.
I am a strong believer that digital marketing is the evolution of direct marketing but technology makes the experience even more personal, deeper and insightful. That is my focus now in Shanghai. We are upscaling our technology capability and innovation-driven business thinking to increase the gap between us and traditional digital agencies. More important, we inspire everyone in the agency to have fun while creating business that works for our clients.
Michael Karg Chief Executive Officer, International
"My focus is orchestrating Razorfish’s international network capabilities, which enable us to deliver breakthrough, award-winning work for clients across geographies."
After completing graduate studies in finance and accounting at the University of St. Gallen in Switzerland in 1994, I secured a position with the Austrian Trade Commission in Malaysia, consulting companies on their market entry strategies. This early international career experience and cultural education set the tone for the rest of my professional journey.
Passionate about academic research, I returned to Switzerland in 1996 for doctoral studies. At that time, I also joined the Institute of Marketing to be part of large-scale European-wide research projects about best practices in marketing. Consequently, I advised industry-leading firms such as Hilti, Siemens, and Credit Suisse on customer acquisition, retention and marketing profitability strategies.
After receiving a scholarship from the Swiss National Science Foundation, I was accepted by Harvard University to continue my doctoral studies in 1999. During this time, I published several books, articles and case studies on best practices in marketing. In 2000, I joined Digitas in Boston, and in 2004 took on responsibility for the 100+ strong Strategy & Analysis teams in Boston and Detroit, leading large-scale assignments for clients including AT&T, Bayer, Ericsson, General Motors, Microsoft and SAP.
When Digitas was bought by the Publicis Groupe in 2007, I moved to London to serve global clients including General Motors and Samsung, and continued on to co-lead Digitas’ London operation with an emphasis on re-igniting its strategic and creative direction.
In 2010, the Publicis Groupe purchased Razorfish and I became Chief Operating Officer International, with responsibility for all offices and markets outside the US, and in 2011 added additional responsibilities as President EMEA. In May 2013 following the integration of DigitasLBi I was elevated to the position of CEO Razorfish International.
Experience across multiple continents and an extensive academic career have contributed many insights and learnings to my role. As well as overseeing key multinational client relationships, my focus is orchestrating Razorfish’s international network capabilities, which enable us to deliver breakthrough, award-winning work for clients across geographies.
Sascha Martini Chief Executive Officer, Germany
“I believe that, in the future, advertising won’t differentiate brands. Instead, it will be the service dimension, the ability to enhance the product and the life of the consumer that will drive the connections with customers.”
Technology is continually evolving — presenting us with new opportunities and influencing how we interact. I believe there is huge potential for agencies to transform how businesses engage with their customers, and that embracing change is vital for success amid this progression.
I was born in Cape Town, and my family moved to West Germany when I was two — unfortunately before I was able to perfect my English and surfing skills. My working life started early as a drummer and manager of a band, and I was heading for a career in the music business. However, after citing “musical differences,” I took what I’d learned about selling creative output and went to study the history of media.
During this time, I researched the social changes sparked by media developments, and graduated with an understanding that brands and companies would have to communicate in new ways in order to adapt to the emergence of new forms of consumption and interaction.
In 2000, I joined an interactive agency as a creative — just in time for the dot-com crash. However, the economic crisis changed some things for the better and the Internet slowly started to fulfil expectations. I became an account director on Fiat, and then moved to Bassier, Bergmann & Kindler to work with Porsche. Continuing to challenge classic agencies, I started on Porsche as concept lead and, in 2006, went on to become chief executive officer.
Two years later, Razorfish beckoned and I haven’t looked back. I joined as managing director in Berlin, and later became an executive client partner for Audi Germany — a true change-driver.
In 2013, I had the privilege of becoming CEO of Razorfish Germany, where I'm responsible for almost 200 employees across our Frankfurt and Berlin offices. I’m excited to explore new ways of working together and changing our clients’ businesses for the better.
Chris Mellish Chief Executive Officer, Razorfish London
"I have had the pleasure of working with some of the most renowned brands in the world — at the epicenter of technology, media and creativity — across every industry sector and in multiple European countries."
When I left university with an honors degree in computer science there was really only one career path I could imagine taking (besides my rather unrealistic dream of becoming a professional snowboarder). I wanted to be right at the heart of the most exciting industry — digital. I had a feeling technology was the future. I had no idea how right I would turn out to be.
My first role after university was with an entrepreneurial tech startup in London called DNA. Fifteen years later that one-room studio has grown into an industry-leading, full-service digital marketing agency of more than 250 people: Razorfish London.
I too have grown: from account executive to managing partner to CEO. In those 15 years, I have moved through the agency and gained firsthand knowledge of all areas of digital, from the development of business-critical platforms through to the creation of immersive, award-winning creative campaigns. I have had the pleasure of working with some of the most renowned brands in the world — at the epicenter of technology, media and creativity — across every industry sector and in multiple European countries.
In addition to leading Razorfish London I also serve on the VivaKi UK Board. Away from work, I enjoy spending time with my wife and two young sons. We’re looking forward to teaching them to snowboard too.
Alicia Shankland Chief Talent Officer
"For the most part, the secret of innovation is to stay out of the way of talented employees. Give people the freedom, resources and knowledge to create great work and they will."
I started out as a reporter. I love meeting people, learning their stories and writing something that makes people do, think or feel differently. A professor at the University of Missouri School of Journalism once told me “curiosity is the beginning of any good story,” and that I had enough to fuel a career. While I made a career change after getting my MBA, curiosity remains at the heart of what I do.
What compels people to do their best work? What makes them love their jobs? Those are questions we all want answered — for ourselves and for our organizations. As a leader in human resources, that’s the story I am after.
I lucked out and joined some high-tech companies in their infancies right after graduate school. I listened to early wireless and Internet visionaries predict just how ubiquitous and essential to our everyday lives both our phones and the Web would become; this was back when we had to work really hard to sell a cell phone or an Internet subscription. It was magic being part of companies responsible for developing technology that has dramatically changed our daily lives. The spark was in the people who continued to create, develop, experiment and celebrate each advancement.
For the most part, the secret of innovation is to stay out of the way of talented employees. Give people the freedom, resources and knowledge to create great work and they will. At Razorfish, it’s fun to watch teams make the leap from a brief to a pitch to a digital experience that wows clients and their customers. That’s our magic.
My job is to help us hire, develop and retain the best in the industry. To do that, we work hard to offer a place where people can build careers. If you join Razorfish, you may work some long hours and spend too much time on an airplane, but you will develop new skills rapidly through exposure to great clients, smart colleagues and more development opportunities than you can imagine. If it sounds like the place for you, we’re hiring!
At home, I enjoy cooking, entertaining, and walks in the woods or on the beach with my husband, daughter and golden retriever. I occasionally do a little moonlighting as an adjunct faculty member and pro bono mediator for state-sponsored dispute resolution centers.
Pete Stein Global Chief Executive Officer
"Creating an environment where the best ideas can rise from the mosh pit is part art and part science — and always interesting."
I’ll never forget my first encounter with the Spyglass browser in 1995 — it was love at first sight. At the time, I was a business neophyte, but I knew with great certainty that it would create expansive opportunities. What energizes me now is that a whole new set of disruptive technologies are creating new opportunities for the businesses that are willing to embrace them.
As the Global CEO of Razorfish, my job is to create an environment where the best ideas can rise from our passionate and talented teams. I have always believed that the whole is greater than the sum of its parts, and that the best ideas can rise from the creative tension generated by bringing together many varied points of view. It’s part art and part science — and this thinking has been embedded into our DNA from day one.
Prior to becoming CEO, I was President of the agency’s East region, where I was fortunate to work with incredible brands including Mercedes-Benz USA, UNIQLO, Unilever’s Axe, Citibank, Starwood, T. Rowe Price and Ford Motor Company — brands that have all embraced winning through digital. I was responsible for driving Brand. New. Thinking.™ throughout the organization, as well as overseeing our Mobile and Social practices, both of which saw more than 35 percent growth year over year.
Throughout more than 20 years in the industry, my true passion — building an organization that thrives on giving our clients a competitive advantage by embracing digital — has remained constant. This is what makes a difference to our clients and their bottom lines, and helps businesses connect with their customers like never before.
And to think, it all started with a browser.
Rishad Tobaccowala Chair, Razorfish and DigitasLBi
"I provide strategic direction to the digital agencies, while also working to activate technology and build digital products through cross-agency collaboration."
I hold a dual role within Publicis Groupe, serving as both active Chief Strategy and Innovation Officer at VivaKi — a global leader in digital advertising solutions — and Chair for leading digital agencies DigitasLBi and Razorfish.
At VivaKi, my team and I focus on incubating new ideas, approaches, partnerships and models for the next generation of data-driven marketing, storytelling, brand rethinking and the next two billion customers (China and India).
In order to achieve these goals, I am responsible for Emerging Opportunities and Partnerships for VivaKi/Publicis Groupe. Emerging Opportunities includes co-creating the future with startups (VivaKi Ventures), media companies (The Pool) and brands (Finch 15). Partnerships includes working closely with Publicis Corporate and the leadership of Google, Facebook, Microsoft, Apple and many other global technology platforms, as well as a range of ad-tech specialists (BlueKai, Medialets, Adelphic Mobile).
In my role as Razorfish/DigitasLBi Chair, I provide strategic direction to the digital agencies, while also working with VivaKi CEO Frank Voris to activate technology and build digital products for Publicis Groupe through cross-agency collaboration.
Over the course of my 30-year marketing career, I have worked across almost every area of the industry, including brand advertising, media, database, and direct and interactive marketing. As a pioneer in digital marketing, I helped create one of the first interactive groups and digital agencies 20 years ago, and have worked to launch a series of initiatives — such as groups focused on gaming, social, mobile and search engine marketing. I’ve been actively involved in incubating brands including Starcom IP, Play, Giant Step, SMG Search and Denuo. Along the way, Businessweek named me one of the top business leaders for my pioneering innovation, and TIME magazine dubbed me one of five “Marketing Innovators.”
I serve as a board member and advisor to a host of companies in the venture capital and startup space, including Greycroft Partners, Recyclebank, Abundant Venture Partners and Visible Measures. I am also the chairman of The Tobaccowala Foundation, which has helped over 12,000 people gain better access to health and education in India. I hold a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.
Ray Velez Global Chief Technology Officer
"The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day."
When I wrote my first basic program on my Atari 800 I was hooked; I’ve been spending time with computers ever since. I studied computer science and philosophy at Boston University, looking to bring the answered and unanswered together. The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day.
As global chief technology officer for Razorfish, I manage our capabilities in Web cross-platform technology architecture and development, and oversee all our technologists. A core part of this role involves looking to the community for collaboration, and I’m consistently amazed by technologies like good-old message boards and wikis. (In fact, I was fortunate to help Razorfish build our internal, award-winning wiki.)
I’ve been in the industry for close to 20 years, previously at Cambridge Technology Partners and Scient. My professional experience in the application development life cycle, from inception to rollout, led to my work with clients ranging from Citibank to Ford Motor Company to the National Football League. Most recently, I was CTO in Razorfish’s role as incubation partner for Bundle, a personal finance startup. I also enjoy training and creating curriculums, and recently led the development of the Razorfish Agile Process.
Anything outdoors is my passion, whether biking, skiing or hiking with the family. Over the years I’ve enjoyed mountain bike and ski racing, and was fortunate to ride across Costa Rica in La Ruta de Los Conquistadores. I also find the DIY culture very inspiring; I’m looking forward to hacking some Arduino with my kids someday soon.