our people

  • Nigel Adams Nigel Adams

    Nigel Adams Chief Talent Officer

    • Words from Nigel

      “Talent is the ultimate differentiator. There are smart, motivated, creative people in every organization, but leaders who can attract, enable and deploy talent in a speed of change team will always have the competitive advantage.”


    • About Nigel Adams

      My professional career has been highly influenced by many years in sports and from lessons learned from exceptional coaches, managers and leaders on what it takes to create a winning team. I believe the ultimate test of a leader is the ability to inspire greatness in others to achieve more than they thought possible.

      Over the course of two decades spent in commercial aviation, I have led large cross-functional teams, global operations, designed and delivered award winning customer service programs and have managed planning and performance groups. I was presented with a once-in-a-lifetime opportunity to launch the customer service division for a startup. After 4+ years and several JD Powers awards, I then moved into a completely new field as an executive coach and leadership consultant – which later led me to becoming a member of Rosetta’s Executive Committee.

      Today as the Talent Lead for Razorfish, I have the ability to support our leaders and teams with a cross-functional People Services team that supports Razorfish brands, including Razorfish, Rosetta, LEVEL Studios and ROAR, through a shared services model. I am passionate about the opportunity and challenge ahead of attracting and engaging the best digital talent in the industry.

      Away from work and as a very young grandpa, I enjoy my faith and family including our 5th boxer – Asia, and occasional fitness episodes in the Alexandria, Virginia area.

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  • Emily Bond Emily Bond

    Emily Bond EVP and General Manager, Toronto

    • Words from Emily

      “In order to invent digital products and services that positively impact consumers’ lives, we first need to understand their needs and motivations. We uncover these insights by observing people where they live, work, and play."


    • About Emily Bond

      An early digital pioneer, Emily brings more than fifteen of experience in the interactive field to Nurun. Prior to joining Nurun, Emily founded her own digital agency and effectively managed its growth. She has a well-earned reputation for excellent project execution on behalf of industry-leading clients such as Walmart Canada, The Home Depot Canada, and Sears Canada.

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  • Daniel Bonner Daniel Bonner

    Daniel Bonner Chief Creative Officer

    • Words from Daniel

      "Organizations have a brand and that brand is a promise – a promise to play a meaningful, indispensable role in the lives of their audience – that's where we come in."


    • About Daniel Bonner

      I get most excited when brands stop talking and start doing. Organizations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility-driven services to keep their promise to play a meaningful, indispensable role in the lives of their audience.

      I joined Razorfish in 2011 with a brief to focus on the creative leadership of our key multinational clients and to help Razorfish realize the ambition of being the market leader in creative excellence, talent, brand profile and positioning.

      Prior to joining Razorfish, I spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world’s top 50 brands. While leading the creative team and working with some truly talented people, I was fortunate enough to be recognized as one of the world’s most awarded creative directors and had the opportunity to make a significant contribution to the agency’s 21 Agency of the Year accolades.

      In addition to collaboration with clients, I produced design practice workshops for the Design Museum, London, and worked with students via their education program. I have also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry. In 2010, I was proud to be recognized as the UK’s No.1 Digital Creative Director and was invited to become a Fellow of the Royal Society of Arts in recognition of my work and overall contribution to excellence in digital advertising.

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  • Deb Boyda Deb Boyda

    Deb Boyda President, Central Region

    • Words from Deb

      "Digitally powered creativity can change just about anything for the better…from something as simple as how a consumer interacts with a brand online to something as big as fundamentally transforming how an industry, like retail, works. I love to see Razorfish at work with our clients using digital technology to change the game at all levels."

    • About Deb Boyda

      It goes without saying that digital technology is changing the way we experience the world. It is the enabler that allows people to engage in experiences in ways they never could before.  With digital technology we reinvent what people see, feel and do nearly everyday.

      After working in large global creative agencies and then subsequently moving client side to lead business units within corporate organizations, I joined Razorfish as President of the Central Region in 2014. My experiences taught me the future belongs to those companies dedicated to harnessing the power of digital technology to create real, transformative business change. Razorfish is one of those companies.

      What I find most exciting about Razorfish is that we understand digital technology is not passive. It is dynamic and ever changing.  As a result, every day brings a new opportunity to marry creative ingenuity and technical expertise to close the gap between our clients and their customers. The aim is always to make the customer experience better…more frictionless and more delightful.

      In the Central Region we do this kind of work for some of the world’s biggest companies and most iconic brands including Southwest Airlines, Motorola, Caterpillar, Citi and Patron Tequila among others. I am energized by the commitment of our clients to digital technology that makes the customer experience a better one to have.

      When I am not working I am a fearless traveler, mama bear to five fantastic kids and wife of an amazing man named Mike.

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  • Doug Chapman Doug Chapman

    Doug Chapman Managing Director, Razorfish Australia

    • Words from Doug

      "I have spent the best part of my life either in client service or agency management. I have a passion for everything digital."


    • About Doug Chapman

      I have spent the best part of my life either in client service or agency management. I have a passion for everything digital.

      Prior to joining Razorfish, I founded one of Australia’s leading brand activation companies: Chapman and Lester, which I sold to The Marketing Store Worldwide as part of a global merger by the HAVI Group in Chicago. The Marketing Store was and remains the world’s largest privately owned promotions company.

      I then spent the next 10 years as the president of Asia Pacific, and opened startup offices for TMS in Hong Kong, Shanghai and Tokyo.

      In early 2007, I began to get involved in social media and ultimately cofounded the Social Media Club Sydney. At the time SMCSYD was the largest Social Media Club in the world; there are now 300+ chapters around the world, and growing.

      With this newfound passion for all things digital, I decided on a career change and in June 2009, I left The Marketing Store after 21 years and joined Amnesia Razorfish as Executive Director — Client Service. In 2012, I was appointed Managing Director.

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  • Anne Davis Anne Davis

    Anne Davis SVP, Head of Multi-National Clients

    • Words from Anne

      “Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this regional business focus. My role supports the evolution of Razorfish’s relationships with clients; partnering to navigate the unknown, drive change and enable business transformation.”


    • About Anne Davis

      Whilst born an Australian, I’ve had the great privilege of living in some incredibly dynamic and ever-evolving countries during my childhood and career. This experience has given me an enormous appetite for working with international clients, alongside people and cultures all over the world. I think the challenge of making connections with people who have such varied and different lives from our own is what makes our industry so exciting.

      I began my career in Australia, working in PR for Sportsgirl, an iconic Australian fashion retailer. Famous for their advertising campaigns at the time, I decided I wanted a piece of the action and made the move agency side to work with Myer (then known as Myer Grace Bros), another iconic Aussie brand. From there, itchy feet and a desire to see the world led me to London and eventually to FCB, where I began working on pan-European technology accounts. Working on Amazon's launch in the U.K. during the early days of ecommerce made me curious to learn more about the new online world, and I jumped at a chance to join Euro RSCG's then fledgling digital team. Growing from five of us sharing a corner office to a 70-strong team at the heart of Havas 4Ds U.K. agency EHS Brann made it an exciting time to be in an agency, and I was lucky to work with global and U.K. brands at the forefront of digital marketing.

      After eight years in the U.K., I headed to Singapore to join OgilvyOne Worldwide, where I worked with diverse regional clients ranging from Diageo to Cisco. Working in Asia was an incredible experience — everything is on “fast forward” in terms of the way people use technology. When I joined Digitas Razorfish International, I was able to bring with me an understanding and knowledge of Asian markets for our European and U.S. clients, who were beginning to expand their operations in the region.

      Now based in Hong Kong, I am working with Razorfish MNC leads across the globe to build an operation and culture that embraces multinational opportunities. Many of our clients are establishing global operations in APAC — it's an exciting place to be and it's great to be home again.

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  • Shannon Denton Shannon Denton

    Shannon Denton Global Chief Executive Officer

    • Words from Shannon

      "I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior."


    • About Shannon Denton

      I grew up loving sports, video games and math, which made pursuing a degree in engineering and computer science a natural decision for me. Believe it or not, my first job out of college was writing software programs for telephone switches in machine language. That was obviously long before software, creativity and marketing became so intertwined.

      I quickly discovered that I needed to do something a little more dynamic, so I made the shift to consulting and led various practices that helped businesses innovate through emerging technologies. Prior to joining Razorfish more than a decade ago, I was the CEO of a digital consultancy for several years, where I became addicted to working with creatives, strategists, marketers and technologists to solve the most challenging business and marketing problems.

      Today, I most enjoy working closely with clients and the Razorfish teams to create new strategies and ideas that are innovative and, of course, add value to brands and businesses. I like thinking about what's next — and am particularly passionate about how Razorfish and our clients can take specific action to capitalize on changes in technology and consumer behavior.

      As the CEO of our North American operations, I oversee client teams and offices in New York, Philadelphia, Atlanta, Chicago, Austin, Portland, Seattle and San Francisco. Previously, I was the leader of the Central region, managing our client teams and offices across Chicago, Atlanta and Austin. My other roles at Razorfish include executive leadership for several global practice groups including Emerging Experiences and Omnichannel Commerce. Outside of work, I enjoy running, sports and spending time with my wife and two children.

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  • Vincent Digonnet Vincent Digonnet

    Vincent Digonnet Chief Growth and Transformation Officer, Razorfish International

    • Words from Vincent

      “A lot of people are asking the wrong question. They come to me and say, I haven’t got the right digital strategy, what do I do? I tell them that this is not the right question. They need to be asking, what is the right business strategy for the digital age?”


    • About Vincent Digonnet

       25 years ago, fresh from an MBA with a major in International Business Strategy and Finance, I started a career in advertising that would take me from Paris to London and eventually to Asia. My choices were not influenced by what I had learned but by the people I met. At the time, advertising drove change and created new marketing rules of engagement. I wanted to be part of the magic it generated and the feeling that nothing was impossible.

      I embraced the challenges of globalization and led advertising changes in Europe for brands like Mars and Master Foods as well as the marketing transformation of companies like Air France from national to worldwide carrier. Then on to Asia, as CEO of the EURORSCG Group in APAC for eight years, I led the transformation of a collection of advertising agencies into a network of fully integrated operations.

      Conscious that the digital revolution was only in its infancy, and that advertising networks would never undertake the fundamental structural changes necessary to drive digital opportunities, it was time to reinvent myself. In 2005, I became an entrepreneur and started a joint venture in Shanghai with a major Chinese digital company developing a high-level, online operational marketing consultancy as well as a platform to manage CRM programs on mobile… slightly ahead of time.

      It was during this time I truly learned about Asia as a powerhouse of innovation. I’ve been speaking to business leaders and global media about this in recent years, particularly on how China is 10 Years Ahead when it comes to innovative thinking. 

      In January 2011, I joined Razorfish as president of Asia Pacific to build out our China, India, Hong Kong and Australia operations, a network able to accompany our clients in their business transformation, particularly through the development of e-commerce and social media capabilities, both organically and through acquisitions. I’m proud to now show Razorfish forms part of the active legacy of business innovation coming from APAC.

      Razorfish APAC teams have established a highly differentiated offering, forming technology centers of excellence across the region that deliver business transformational, award-winning work for clients including Nike China, ASUS, Pepsi, P&G’s Pampers, P&G’s Vidal Sassoon, and more.

      In my current role as Chief Growth and Transformation Officer, I share the innovation and knowledge of our region with global business leaders, both our clients and Razorfish leaders throughout the world. We’re transforming businesses outside the region with the innovative thinking and technologies of the East.

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  • Samih Fadli Samih Fadli

    Samih Fadli Chief Intelligence Officer

    • Words from Samih

      “Our customer obsession is deeply woven within the fabric of our DNA — placing first-party data at the nucleus of our engagement ecosystem, offering our customers NEXUS Operating System, the next evolution in intelligence-driven computing and machine-learning.”


    • About Samih Fadli

      As Chief Intelligence Officer at Razorfish, I lead the Data Science, Cognitive and Marketing Intelligence practice and drive the organization’s competitive advantage in areas such as Advanced Analytics, Predictive Marketing and Data Visualization, Audience Management, Advanced Segmentation and Real-Time Automation. My position also involves working closely with the leadership across Publicis.Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading technology companies, including Adobe, Microsoft, Google, Amazon, IBM, Oracle and SAP Hybris.

      I joined Razorfish from Gravity4, Inc., where I led global engineering, data science and programmatic capabilities. Prior to working at Gravity4, I was the Global Chief Technology Officer at Grid Dynamics, managing world-class engineering and product teams that built end-to-end omni-channel e-commerce platforms and programmatic solutions with advanced data intelligence and search capabilities. Other leadership roles include: CTO Americas at Avanade, Inc. (an Accenture and Microsoft Company); Technology & Engineering Officer at Infosys Technologies, Ltd; and CTO, Global Solutions Delivery at Satyam Computers, Inc. My extensive experience with a broad spectrum of consumer data platforms has enabled me to develop a number of important mathematical algorithms throughout my career that unlock client-specific challenges and deliver state-of-the-art personalized customer experiences. I earned my master’s in computer science in Belgium and have multiple certifications across a large spectrum of technologies.

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  • Patrick Frend Patrick Frend

    Patrick Frend President, East Region

    • Words from Patrick

      “In today’s digital world, we can deliver solutions that we could only dream about 15 years ago.”


    • About Patrick Frend

      When I left management consulting in 1999 to join a hot little firm called Razorfish, I did not anticipate the journey we were beginning together. I had always been fascinated by the latest trends in technology and its impact on business, and I found Razorfish provided the perfect opportunity for me to put to use my study of economics and computer science at Bowdoin College. Little did I know that I would still be with the same organization 15 years later.

      Fast forward to today, and it’s incredible to see how much the digital world has grown and how much Razorfish has grown along with it — not just in scale, but also in the maturity and diversity of our offerings. In today’s digital world, we can deliver solutions that we could only dream about 15 years ago. Back then, we were working with slow connections and browsers on low-resolution screens. Today, we are building solutions for everything from smartphones, to large-scale interactive displays, to connected cars — and it still feels like just the beginning.

      The work that Razorfish does requires people with a wide array of backgrounds and skill sets. By blending those skills, magic happens. Our teams of strategists, creatives, technologists, channel planners and more collaborate to invent things that have never been seen or done before.

      As president of the East region, I am also excited about the brands we work with — from Ford, to Delta Air Lines, to Starwood Hotels & Resorts Worldwide, to Mercedes-Benz. These aren’t just clients, but brands that I have a personal relationship with outside of work, and that have made digital central to their customer experience.

      When I’m not working, I enjoy spending time with my amazing wife and two beautiful daughters. I also enjoy cycling, camping and am an avid Boston sports fan (living in enemy territory!).

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  • Jen Friese Jen Friese

    Jen Friese President, West Region

    • Words from Jen

      “In our business, change is constant — it’s inevitable. You can either fight against it, or embrace it. I prefer the latter. Change is our friend. And, more often than not, it can transform us in ways we never imagined.”


    • About Jen Friese

      I’ve been with Razorfish for 12 years, and during that time I’ve seen the company’s name change more times than I can count. But, even though the words on our business cards have changed, our core values haven’t. That’s just one of the things I love about Razorfish and the people I work with. I’m proud to have seen us through some tough challenges and amazing transformations over the years, and I can’t wait to see what’s next.

      As president of the agency’s West region, I manage a multidisciplinary team of more than 400 people. Together, we’re responsible for managing brand creative, retail, media and online strategies for advertising and experience-focused clients. The West leads some of our largest account relationships, including Microsoft and T-Mobile, as well as a diverse collection of travel companies and several high profile automotive clients.

      I’m enthusiastic, creative and resourceful in driving growth, increasing presence and making sure that Razorfish is uniquely positioned to lead. I’m most proud of our ongoing strategic partnership with Microsoft, which has allowed Razorfish to become a true AOR.

      When I’m not in the office, you’ll find me relaxing with my husband and our two kids, Joe and Anna Kate. We love exploring all the amazing places Portland has to offer, and we spend as much time as we can in beautiful Central Oregon.

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  • Laure Garboua Tateossian Laure Garboua Tateossian

    Laure Garboua Tateossian EVP and General Manager, Paris

    • Words from Laure

      “At the crossroads of the physical and digital worlds are interesting opportunities to rethink the ways that we gather information and navigate through our day-to-day lives."


    • About Laure Garboua Tateossian

      For the past 14 years, Laure has embarked on countless adventures with Nurun. As the General Manager of our offices in France, she helps clients embrace the power of digital and thrive in a connected world. Today, Laure leads a diverse team of passionate forward-thinkers in France, and develops digital strategies for leading international brands including e-commerce, design of digital products and services, and human-centered experiences.

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  • Joanna Kalenska Joanna Kalenska

    Joanna Kalenska Managing Director, Hong Kong

    • Words from Joanna

      "The team at Razorfish Hong Kong has a proven record of delivering effective and engaging digital experiences for some of the country’s leading brands."


    • About Joanna Kalenska

      Hong Kong is the latest stop on a fascinating, international professional journey I started years ago in Poland. I have wound my way through Europe, leading teams and developing brands in London and beyond. Through these experiences I have developed a strong international marketing and client service background.

      After 13 years in the U.K., I’m now in Asia where I serve as the Managing Director of Razorfish Hong Kong, leading an incredibly talented team with a legacy of award-winning, innovative work for brands like Nike Hong Kong.  The challenge of working in Asia at such a fast pace is one I’ve found extremely stimulating and rewarding. In our region, consumers have tenacity for technology, they engage with and use technology in a way I’ve never seen before. This is such an exciting and dynamic time to be in Asia, I’m thrilled to gain such a deep understanding of the region’s diverse markets. This allows me to help both our international clients aiming to expand their operations, and our local clients looking to reach other parts of the world.

      Our Hong Kong office acts as a hub for Greater China, and the APAC region. We lead regional work for global brands, and are proud to offer some of the most in-demand senior business consultants in the region. Our clients span the regions, from here in Hong Kong, Macau, Taiwan, China, Singapore and beyond.

      We consistently help our clients navigate new technologies and transform their businesses. Recently, the Hong Kong team has worked with some of the world’s biggest brands including Intel, HSBC, Converse, Tourism New Zealand, Delta Air Lines and DHL, to name just a few. Not only is the Hong Kong team leading global work, we’re consistently breaking new ground, and that’s what makes Razorfish a world-class leader. I certainly feel privileged leading this team.

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  • Roberto Leonelli Roberto Leonelli

    Roberto Leonelli President, Italy

    • Words from Roberto

      "We are fascinated by observing how people adopt and individualize existing and emerging digital technologies to improve their lives."


    • About Roberto Leonelli

      Roberto founded Quam, an interactive agency in Milan, in 1996. Quickly becoming one of the top new media agencies in the Italian market, Quam was acquired by Nurun in 2000. As the President of Nurun in Italy, Roberto oversees offices in Milan and Turin, and provides strategic guidance to clients such as Sky Italia, BTicino, and Ferrero. In 2007, he became a member of the Nurun Europe Executive Committee.

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  • William Lidstone William Lidstone

    William Lidstone Chief Marketing Officer

    • Words from William

      "I believe that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service.”


    • About William Lidstone

      As Chief Marketing Officer William leads the Razorfish brand across 42 worldwide offices in the Publicis Groupe network comprised of the Razorfish, Rosetta, LEVEL Studios and ROAR brands, while accelerating growth in international markets and driving multinational client development with a specific focus on Mercedes-Benz, DHL, Nike and UBS.

      He believes that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service. William calls this approach to 21st century marketing “Super-Useful-Super-Brands.”

      William joined Razorfish in 2011 as Executive Vice president, since then his role has grown and evolved, elevating to his current position in September 2014 when Publicis Groupe announced the formation of the Razorfish Global network that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale.

      Prior to Razorfish, he spent a decade as part of the leadership team at AKQA, delivering ideas, technology and service design for Coca-Cola, Diageo, Ferrari, Fiat, Heineken, McLaren Automotive, Nike, Unilever and Xbox.

      As well as spearheading marketing efforts, William leads key research and proprietary intellectual property initiatives. He has spoken on behalf of the agency at the iMedia Brand Summit in India, launched Razorfish's proprietary 'Digital Dopamine' global report at Cannes in 2014 and hosted the 2013 Razorfish Client Summit in the U.S.

      A member of Mensa, William was invited to become a Fellow of the Royal Society of Arts in 2010.

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  • Ariel Marciano Ariel Marciano

    Ariel Marciano Chief Financial Officer

    • Words from Ariel

      “We bring together world-class talent in business process consulting, change management, intelligent design, commerce and data, all with a significantly increased technology capability.”


    • About Ariel Marciano

      Ariel Marciano serves as Chief Financial Officer of Razorfish Global, bringing with him extensive experience leading digital agency operations for numerous Publicis Groupe agencies.

      Ariel’s career has included Chief Financial Officer roles for Rosetta, ZenithOptimedia France, Starcom France, Vivaki France, Razorfish France, Digitas France and as Head of Group Consolidation for Publicis Groupe.

      Before joining Rosetta, Ariel oversaw all financial operations for ZenithOptimedia France, Starcom France and Vivaki France, including team organization, improvement of agency profitability and cash generation, review of regional and global client contracts and delivering cost synergies between media entities in France. He also played a key role in the integration of both Digitas France and Razorfish France into Publicis Groupe after each was acquired.

      Ariel’s proven record of leading financial and operational teams at global agencies, combined with his deep knowledge of the Publicis Groupe network, make him uniquely qualified to help lead the Razorfish Global network in an aggressive global expansion strategy.

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  • Sascha Martini Sascha Martini

    Sascha Martini Chief Executive Officer, Germany

    • Words from Sascha

      “I believe that, in the future, advertising won’t differentiate brands. Instead, it will be the service dimension, the ability to enhance the product and the life of the consumer that will drive the connections with customers.”


    • About Sascha Martini

      Technology is continually evolving — presenting us with new opportunities and influencing how we interact. I believe there is huge potential for agencies to transform how businesses engage with their customers, and that embracing change is vital for success amid this progression.

      I was born in Cape Town, and my family moved to West Germany when I was two — unfortunately before I was able to perfect my English and surfing skills. My working life started early as a drummer and manager of a band, and I was heading for a career in the music business. However, after citing “musical differences,” I took what I’d learned about selling creative output and went to study the history of media.

      During this time, I researched the social changes sparked by media developments, and graduated with an understanding that brands and companies would have to communicate in new ways in order to adapt to the emergence of new forms of consumption and interaction.

      In 2000, I joined an interactive agency as a creative — just in time for the dot-com crash. However, the economic crisis changed some things for the better and the Internet slowly started to fulfil expectations. I became an account director on Fiat, and then moved to Bassier, Bergmann & Kindler to work with Porsche. Continuing to challenge classic agencies, I started on Porsche as concept lead and, in 2006, went on to become chief executive officer.

      Two years later, Razorfish beckoned and I haven’t looked back. I joined as managing director in Berlin, and later became an executive client partner for Audi Germany — a true change-driver.

      In 2013, I had the privilege of becoming CEO of Razorfish Germany, where I'm responsible for almost 200 employees across our Frankfurt and Berlin offices. I’m excited to explore new ways of working together and changing our clients’ businesses for the better.

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  • Antoine Pabst Antoine Pabst

    Antoine Pabst President, France; General Manager, Europe

    • Words from Antoine

      “To produce the best digital products and services possible, we rely on an open and lively exchange of ideas—amongst each other and with our client partners."


    • About Antoine Pabst

      Antoine is energized by the creativity and passion of the 200 design and technology specialists in Paris and Nancy that have made Nurun in France a leader in the European market. An entrepreneur at heart, Antoine is passionate about making connections between people, and uncovering the common values that we share: sincerity, human respect, and fun. Prior to joining Nurun in 2003, Antoine was a co-founder of his own marketing company and also worked seven years for Havas and six years for Y&R.

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  • Charulata Ravi Kumar Charulata Ravi Kumar

    Charulata Ravi Kumar Chief Executive Officer, Razorfish India

    • Words from Charulata

      "It is my responsibility to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people."


    • About Charulata Ravi Kumar

      I believe discovery, innovation and transformation to be a way of life. My own personal journey has taken me from Calcutta to Bombay via Middle East and London with stop-overs in the US, Europe, Singapore, Australia, Sri Lanka and Bangladesh holding leadership roles, transforming businesses and brands as well as establishing my own successful innovation and leadership skills consultancy Coffee Kettle.

      Honored to lead Razorfish India’s business, I am tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience design and brand building capabilities to deliver transformational business experiences. It is my responsibility to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people, and to further strengthen Razorfish India’s existing core competencies.

      I have been a consultant and regular columnist for The Indian Express, I’m also a jury member at the Aditya Birla Financial Services Leadership Excellence Awards and the Tata Innovations Awards.

      Predominantly based in the Razorfish Mumbai office, I am responsible for the regional presence through our offices in Bangalore, Gurgaon and Pune.

      My passion for travel to untreaded parts of the world compliments my penchant for discovery and innovation that I pen down in writing for my friends to share.   

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  • Rishad Tobaccowala Rishad Tobaccowala

    Rishad Tobaccowala Chair, Razorfish and DigitasLBi

    • Words from Rishad

      "I provide strategic direction to the digital agencies, while also working to activate technology and build digital products through cross-agency collaboration."


    • About Rishad Tobaccowala

      I hold a dual role within Publicis Groupe, serving as both active Chief Strategy and Innovation Officer at VivaKi — a global leader in digital advertising solutions — and Chair for leading digital agencies DigitasLBi and Razorfish.

      At VivaKi, my team and I focus on incubating new ideas, approaches, partnerships and models for the next generation of data-driven marketing, storytelling, brand rethinking and the next two billion customers (China and India).

      In order to achieve these goals, I am responsible for Emerging Opportunities and Partnerships for VivaKi/Publicis Groupe. Emerging Opportunities includes co-creating the future with startups (VivaKi Ventures), media companies (The Pool) and brands (Finch 15). Partnerships includes working closely with Publicis Corporate and the leadership of Google, Facebook, Microsoft, Apple and many other global technology platforms, as well as a range of ad-tech specialists (BlueKai, Medialets, Adelphic Mobile).

      In my role as Razorfish/DigitasLBi Chair, I provide strategic direction to the digital agencies, while also working with VivaKi CEO Frank Voris to activate technology and build digital products for Publicis Groupe through cross-agency collaboration.

      Over the course of my 30-year marketing career, I have worked across almost every area of the industry, including brand advertising, media, database, and direct and interactive marketing. As a pioneer in digital marketing, I helped create one of the first interactive groups and digital agencies 20 years ago, and have worked to launch a series of initiatives — such as groups focused on gaming, social, mobile and search engine marketing. I’ve been actively involved in incubating brands including Starcom IP, Play, Giant Step, SMG Search and Denuo. Along the way, Businessweek named me one of the top business leaders for my pioneering innovation, and TIME magazine dubbed me one of five “Marketing Innovators.”

      I serve as a board member and advisor to a host of companies in the venture capital and startup space, including Greycroft Partners, Recyclebank, Abundant Venture Partners and Visible Measures. I am also the chairman of The Tobaccowala Foundation, which has helped over 12,000 people gain better access to health and education in India. I hold a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago. 

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  • Ray Velez Ray Velez

    Ray Velez Chief Technology Officer

    • Words from Ray

      "The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day."


    • About Ray Velez

      When I wrote my first basic program on my Atari 800 I was hooked; I’ve been spending time with computers ever since. I studied computer science and philosophy at Boston University, looking to bring the answered and unanswered together. The thing that keeps technology exciting is that it’s constantly changing and always fresh. That’s something I’ve always loved about this industry, and often it feels it’s growing at a faster pace every day.

      As global chief technology officer for Razorfish, I manage our capabilities in Web cross-platform technology architecture and development, and oversee all our technologists. A core part of this role involves looking to the community for collaboration, and I’m consistently amazed by technologies like good-old message boards and wikis. (In fact, I was fortunate to help Razorfish build our internal, award-winning wiki.)

      I’ve been in the industry for close to 20 years, previously at Cambridge Technology Partners and Scient. My professional experience in the application development life cycle, from inception to rollout, led to my work with clients ranging from Citibank to Ford Motor Company to the National Football League. Most recently, I was CTO in Razorfish’s role as incubation partner for Bundle, a personal finance startup. I also enjoy training and creating curriculums, and recently led the development of the Razorfish Agile Process.

      Anything outdoors is my passion, whether biking, skiing or hiking with the family. Over the years I’ve enjoyed mountain bike and ski racing, and was fortunate to ride across Costa Rica in La Ruta de Los Conquistadores. I also find the DIY culture very inspiring; I’m looking forward to hacking some Arduino with my kids someday soon.

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