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This ambitious brand promise by Westin Hotels required more than a show-and-tell offline campaign; it required an immersive interactive experience allowing the audience to explore this claim for themselves. So we developed rich banners and a mini-site introducing some of the transformative moments you will encounter during a stay at Westin. From tossing the plush feathers of the Heavenly Bed, to touching the stars in the night sky, each of the twelve interactive moments unite to inspire the senses and enable an unparalleled encounter with the Westin brand.