- #maddow 59RETWEETS
- #Maddow 27RETWEETS
- #job 23RETWEETS
Party Animals NEW YORK most check-ins to bars738CHECK-INS
Which office checks into the most bars? Which office uses the most naughty words on Twitter? Check out the World Champions
Mary Butler NEW YORK50CHECK-INS
WORLD CHAMPIONS These coveted interoffice awards turn tweeting and checking-in into a competitive sport.
FITNESS FREAKS NEW YORK most check-ins to fitness centers198CHECK-INS
PARTY ANIMALS NEW YORK most check-ins to bars738CHECK-INS
CULTURE VULTURES NEW YORK most check-ins to galleries305CHECK-INS
BAR OF SOAP NEW YORK most naughty words tweeted93TWEETS
THE CHUCKLERS NEW YORK most LOLs tweeted15TWEETS
MARY BUTLER NEW YORK50CHECK-INS
AARON CACALI AUSTIN38CHECK-INS
BOBBY SABNANI SAN FRANCISCO37CHECK-INS
KATHRIN STIELER BERLIN35CHECK-INS
DEAN VOWLES SYDNEY33CHECK-INS
MARTIN ROJAS ATLANTA32CHECK-INS
COREY MICHAUD PORTLAND27CHECK-INS
AXEL NEUHAUS FRANKFURT26CHECK-INS
PAT BERRY CHICAGO20CHECK-INS
KENJI MIRASSOU SINGAPORE15CHECK-INS
PRISCILA BEZERRA SAO PAULO13CHECK-INS
RYAN ALDERMAN LONDON1CHECK-INS
In 2012, AXE released Anarchy, the brand’s first male/female paired fragrance. The question then arose: Did the world really need another body spray variety? Our job was to drive sales of Anarchy in an already overcrowded category.
We conceived the first AXE campaign that not only engaged its consumers, but was created with them.
We embraced a genre that has fueled fantasies for decades, and then reinvented it for a generation raised on the real-time Web.
Over the course of four months, Anarchy: The Graphic Novel was shaped by the suggestions and votes of consumers. Along the way, more than 50 consumers were illustrated into the novel.
Anarchy has become the #1 selling body spray in the US.The biggest digital campaign in the brand’s history with more than 13.5 million engagements.
The trailer video has more than 6.5 million organic views.
The campaign was featured on the cover of Contagious and was awarded a Pencil at the One Show.
selling body spray in the U.S