- #sxsw 30RETWEETS
- #SXSW 13RETWEETS
- #p2 13RETWEETS
Party Animals NEW YORK most check-ins to bars292CHECK-INS
Which office checks into the most bars? Which office uses the most naughty words on Twitter? Check out the World Champions
Mary Butler NEW YORK24CHECK-INS
WORLD CHAMPIONS These coveted interoffice awards turn tweeting and checking-in into a competitive sport.
FITNESS FREAKS NEW YORK most check-ins to fitness centers125CHECK-INS
PARTY ANIMALS NEW YORK most check-ins to bars292CHECK-INS
CULTURE VULTURES NEW YORK most check-ins to galleries116CHECK-INS
BAR OF SOAP NEW YORK most naughty words tweeted60TWEETS
THE CHUCKLERS CHICAGO most LOLs tweeted13TWEETS
DAN LEON KRAUSE SYDNEY26CHECK-INS
MARY BUTLER NEW YORK24CHECK-INS
BOBBY SABNANI SAN FRANCISCO23CHECK-INS
KATHRIN STIELER BERLIN20CHECK-INS
ANDRÉ BEZERRA SAO PAULO17CHECK-INS
GORDY SEELEY PORTLAND15CHECK-INS
KATIE GERARD AUSTIN12CHECK-INS
PAT BERRY CHICAGO10CHECK-INS
CARSTEN L FRANKFURT6CHECK-INS
MATT HEINDL ATLANTA2CHECK-INS
ARMINDA KLIER LONDON1CHECK-INS
In 2012, AXE released Anarchy, the brand’s first male/female paired fragrance. The question then arose: Did the world really need another body spray variety? Our job was to drive sales of Anarchy in an already overcrowded category.
We conceived the first AXE campaign that not only engaged its consumers, but was created with them.
We embraced a genre that has fueled fantasies for decades, and then reinvented it for a generation raised on the real-time Web.
Over the course of four months, Anarchy: The Graphic Novel was shaped by the suggestions and votes of consumers. Along the way, more than 50 consumers were illustrated into the novel.
Anarchy has become the #1 selling body spray in the US.The biggest digital campaign in the brand’s history with more than 13.5 million engagements.
The trailer video has more than 6.5 million organic views.
The campaign was featured on the cover of Contagious and was awarded a Pencil at the One Show.
selling body spray in the U.S