- #p2 15RETWEETS
- #tcot 15RETWEETS
- #TheDress 6RETWEETS
This is a weekly collection of the New York team's Foursquare check-ins. Razorfish on Foursquare
Bar of Soap NEW YORK most naughty words tweeted104TWEETS
Which office checks into the most bars? Which office uses the most naughty words on Twitter? Check out the World Champions
In 2012, AXE released Anarchy, the brand’s first male/female paired fragrance. The question then arose: Did the world really need another body spray variety? Our job was to drive sales of Anarchy in an already overcrowded category.
We conceived the first AXE campaign that not only engaged its consumers, but was created with them.
We embraced a genre that has fueled fantasies for decades, and then reinvented it for a generation raised on the real-time Web.
Over the course of four months, Anarchy: The Graphic Novel was shaped by the suggestions and votes of consumers. Along the way, more than 50 consumers were illustrated into the novel.
Anarchy has become the #1 selling body spray in the US.The biggest digital campaign in the brand’s history with more than 13.5 million engagements.
The trailer video has more than 6.5 million organic views.
The campaign was featured on the cover of Contagious and was awarded a Pencil at the One Show.
selling body spray in the U.S