- #p2 35RETWEETS
- #tcot 34RETWEETS
- #rfholiday2013 15RETWEETS
Party Animals NEW YORK most check-ins to bars331CHECK-INS
Which office checks into the most bars? Which office uses the most naughty words on Twitter? Check out the World Champions
Mary Butler NEW YORK23CHECK-INS
WORLD CHAMPIONS These coveted interoffice awards turn tweeting and checking-in into a competitive sport.
FITNESS FREAKS NEW YORK most check-ins to fitness centers84CHECK-INS
PARTY ANIMALS NEW YORK most check-ins to bars331CHECK-INS
CULTURE VULTURES NEW YORK most check-ins to galleries145CHECK-INS
BAR OF SOAP NEW YORK most naughty words tweeted97TWEETS
THE CHUCKLERS NEW YORK most LOLs tweeted11TWEETS
DAN LEON KRAUSE SYDNEY27CHECK-INS
GUNJAN BOLTON SAN FRANCISCO24CHECK-INS
MARY BUTLER NEW YORK23CHECK-INS
ANDRÉ BEZERRA SAO PAULO23CHECK-INS
GORDY SEELEY PORTLAND22CHECK-INS
KATHRIN STIELER BERLIN20CHECK-INS
SETH KANE CHICAGO14CHECK-INS
LUKE HAMILTON ATLANTA3CHECK-INS
CARSTEN L FRANKFURT3CHECK-INS
KATIE GERARD AUSTIN2CHECK-INS
In 2012, AXE released Anarchy, the brand’s first male/female paired fragrance. The question then arose: Did the world really need another body spray variety? Our job was to drive sales of Anarchy in an already overcrowded category.
We conceived the first AXE campaign that not only engaged its consumers, but was created with them.
We embraced a genre that has fueled fantasies for decades, and then reinvented it for a generation raised on the real-time Web.
Over the course of four months, Anarchy: The Graphic Novel was shaped by the suggestions and votes of consumers. Along the way, more than 50 consumers were illustrated into the novel.
Anarchy has become the #1 selling body spray in the US.The biggest digital campaign in the brand’s history with more than 13.5 million engagements.
The trailer video has more than 6.5 million organic views.
The campaign was featured on the cover of Contagious and was awarded a Pencil at the One Show.
selling body spray in the U.S