Challenge

Audi wanted to create a way to experience their full product offering in the heart of urban centers around the world — delivering an immersive, on-brand sales experience within a compact physical footprint.

Idea

We conceived Audi City — a high-definition, 3D configurator within a “virtual showroom that allows customers to create their perfect Audi. Once customers configure their car from millions of possible options, they can experience the life-size product using the most sophisticated visualization and display technology deployed in a retail environment today.

Results

Audi City became one of the brand’s top five selling UK sites in August of 2012. The company has since announced that approximately 20 similar digital showrooms will launch by 2015, a clear indication of how we’re successfully partnering with clients to transform their commerce and retail strategies.

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