Challenge

Audi wanted to create a way to experience their full product offering in the heart of urban centers around the world — delivering an immersive, on-brand sales experience within a compact physical footprint.

Idea

We conceived Audi City — a high-definition, 3D configurator within a “virtual showroom that allows customers to create their perfect Audi. Once customers configure their car from millions of possible options, they can experience the life-size product using the most sophisticated visualization and display technology deployed in a retail environment today.

Results

Audi City became one of the brand’s top five selling UK sites in August of 2012, a clear indication of how we’re successfully partnering with clients to transform their commerce and retail strategies.

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