- #sxsw 32RETWEETS
- #SXSW 13RETWEETS
- #p2 13RETWEETS
Party Animals NEW YORK most check-ins to bars291CHECK-INS
Which office checks into the most bars? Which office uses the most naughty words on Twitter? Check out the World Champions
Mary Butler NEW YORK24CHECK-INS
WORLD CHAMPIONS These coveted interoffice awards turn tweeting and checking-in into a competitive sport.
FITNESS FREAKS NEW YORK most check-ins to fitness centers125CHECK-INS
PARTY ANIMALS NEW YORK most check-ins to bars291CHECK-INS
CULTURE VULTURES NEW YORK most check-ins to galleries115CHECK-INS
BAR OF SOAP NEW YORK most naughty words tweeted58TWEETS
THE CHUCKLERS CHICAGO most LOLs tweeted13TWEETS
DAN LEON KRAUSE SYDNEY26CHECK-INS
MARY BUTLER NEW YORK24CHECK-INS
BOBBY SABNANI SAN FRANCISCO23CHECK-INS
KATHRIN STIELER BERLIN20CHECK-INS
ANDRÉ BEZERRA SAO PAULO17CHECK-INS
GORDY SEELEY PORTLAND15CHECK-INS
KATIE GERARD AUSTIN12CHECK-INS
PAT BERRY CHICAGO10CHECK-INS
CARSTEN L FRANKFURT6CHECK-INS
MATT HEINDL ATLANTA2CHECK-INS
ARMINDA KLIER LONDON1CHECK-INS
Special K™ has long been a part of weight loss plans. For years, the brand has invested millions in the Special K Challenge, also known as the “2-week Challenge” which drives significant sales spikes, however, results in an end date to consumer engagement. Kellogg wanted to build a 24/7/365 relationship between the brand and its consumers, but wondered how to accomplish this without abandoning the equity they had in their “challenge” positioning.
It’s well-known that transitions to healthy living are more successful with a clear goal, an action plan and a partner or coach to provide motivation. With this support system in mind, we built My Special K™, an online lifestyle program focused on achieving a specific goal — whether it be preparing for a special event, losing weight, maintaining weight or taking the tried-and-true Special K Challenge™.
In the first year of the program, the “Special K Challenge” had 147% more participants than the year prior, while requiring 27% less media spend.