- #p2 10RETWEETS
- #tcot 8RETWEETS
- #8thAmendment 4RETWEETS
This is a weekly collection of the New York team's Foursquare check-ins. Razorfish on Foursquare
Bar of Soap NEW YORK most naughty words tweeted81TWEETS
Which office checks into the most bars? Which office uses the most naughty words on Twitter? Check out the World Champions
Special K™ has long been a part of weight loss plans. For years, the brand has invested millions in the Special K Challenge, also known as the “2-week Challenge” which drives significant sales spikes, however, results in an end date to consumer engagement. Kellogg wanted to build a 24/7/365 relationship between the brand and its consumers, but wondered how to accomplish this without abandoning the equity they had in their “challenge” positioning.
It’s well-known that transitions to healthy living are more successful with a clear goal, an action plan and a partner or coach to provide motivation. With this support system in mind, we built My Special K™, an online lifestyle program focused on achieving a specific goal — whether it be preparing for a special event, losing weight, maintaining weight or taking the tried-and-true Special K Challenge™.
In the first year of the program, the “Special K Challenge” had 147% more participants than the year prior, while requiring 27% less media spend.