When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.
Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way.
Mainstream adoption of GPS continues to spawn dozens of other connected experiences. The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.
From the connected car to holograms and hover boards, automotive manufacturers know what it takes to stay top of mind within the complicated, competitive and ever-evolving world of “cars.” Let’s depart for a moment from the constant buzz around autonomous “driving” and review how the continuous focus on innovation, R&D and emerging technologies is facilitating the reinvention of many auto brands while helping them drive engagement, deliver leads and sell cars.
In this piece from Razorfish, we look at how business leaders in any sector, including government, can apply learnings from the automotive marketplace to bring innovative branded experiences to market through:
Emerging technologies and trends
Innovating outside the lines