Publicis Groupe ANZ CEO Michael Rebelo announced the return of the Razorfish brand to the Australian market, with the relaunch and rebrand of Performics Mercerbell to Razorfish.
The agency will continue to be led by CEO, Jason Tonelli. “Culturally we are perfectly aligned to the Razorfish brand and approach – from our ambition to connect purpose to performance, to the work we already do for our customers. We connect media, data and tech creatively through ‘intent’. Our proven approach to digital marketing transformation is to create experiences that convert intention into growth for our customers, so that we achieve the desired outcome by activating a brand’s purpose across channels,” Tonelli said.
“We’re thrilled to revive the Razorfish brand and its pioneering legacy in digital in the Australian market,” said Josh Campo, president of Razorfish. “As experts in performance marketing, Performics will play a key role in helping to further our vision of connecting purpose to performance, and helping local brands drive real and tangible business outcomes. We’ve already had strong collaboration and early success with Jason’s team and are excited about the possibilities of what we can achieve together.”