Razorfish and Korea Blockchain Week Explore Cultural Relevance as a Catalyst for Mainstream Adoption of Emerging Technology


Razorfish, a global leader in marketing transformation, today announced an addition to the Korea Blockchain Week 2022 lineup with a panel discussion focused on the connection between cultural relevancy and mainstream adoption of NFTs.

Hosted by FactBlock and co-hosted by Hashed, Korea Blockchain Week 2022 brings together leaders from around the world for keynotes, panel discussions, and workshops that explore the foremost cutting-edge technologies and innovations impacting brands today, including blockchain, cryptocurrency, DeFi, NFT, Metaverse, Web3, and more.

Presented by Razorfish, “Cultural Relevancy and Mainstream Adoption of NFTs” will be produced and moderated by Drew Kim (founder, Sleepy Tiger) and features a curated slate of panelists that will generate an authentic and highly engaging discussion about what it will take to drive mainstream adoption by both individuals and brands alike. Panelists include:

  • Bobby Hundreds, Co-founder of Los Angeles streetwear brand The Hundreds and the Adam Bomb Squad NFT collection
  • Betty, Co-founder of Deadfellaz, a PFP NFT collection minted on the Ethereum blockchain
  • Jeff Hood, Co-founder and CEO of Metacurio, a Web3 creative studio
  • Kai Henry, Chief Strategy Officer of FaZe Clan, a next-generation e-sports and entertainment organization

“Razorfish was founded on the premise that disruptive technology would become ubiquitous, which no one would disagree has held true,” says Josh Campo, CEO, Razorfish. “With ubiquity comes pressure for brands not only to nimbly flex into the emerging spaces their customers are embracing, but to resonate through purpose, relevance, and innovation. Our nearly 30-year heritage is grounded in partnering with our clients to do exactly that, which is why we’re proud to bring together these pioneering entrepreneurs to have this powerful conversation at Korea Blockchain Week 2022.”

Since creating the first animated website and banner ads in the early 1990s, Razorfish has been a leader in driving marketing transformation for clients around the world, illustrated this year through several, high-profile client activations oriented around the metaverse and broader Web 3.0. Furthermore, findings from new research by Razorfish and VICE Media Group have reinforced both the magnitude and importance of the opportunity for brands in the emerging technology of the metaverse and Web3, particularly when underpinned by clear and resonant brand purpose.

Korea Blockchain Week 2022 will take place August 7-14 at the Grand Intercontinental Seoul Parnas, with the panel taking place at 4 PM on Stage Busan on August 8.

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