Razorfish and Shopify Partner to Chart the Future of Unified Commerce

The duo will create new offerings for clients in several industry verticals


NEW YORK: June 18, 2024 — Marketing transformation agency Razorfish today announced its new partnership with Shopify, a provider of essential internet infrastructure for commerce, to enable businesses to create, manage, and scale their online and in-store shopping experience. As an end-to-end experience agency, Razorfish’s capabilities in emerging technology seamlessly fit with Shopify’s complete commerce platform as the two organizations look to deliver innovative experiences across the commerce ecosystem.

“As a 2024 Most Innovative Agency, we’re looking for partners who are breaking through and enthusiastic about paving new paths together,” said David MacDonald, Retail and Commerce Experience Practice Leader at Razorfish. “Shopify has had impressive growth in this space, and combining its deep audience insights with Razorfish’s retail media expertise will allow us to bring cutting edge unified commerce products to market.”

Shopify offers a comprehensive product suite to facilitate the entire commerce process, from storefront design and payment processing to centralized data management and retail OS. Its omnichannel capabilities, flexibility, and scalability are key differentiators in the unified commerce experiences it can deliver across all touchpoints in partnership with Razorfish.

“With more brands selecting Shopify as their commerce platform, now is an ideal time for us to partner with Razorfish,” said Aoife Dowling, Head of Global Agency Partnerships at Shopify. “We look forward to uncovering new ways to deliver an exceptional commerce experience particularly in finance, telecommunications, retail and grocery leveraging Razorfish’s expertise in these segments.”

Appointed as Razorfish’s Retail and Commerce Experience Practice Leader in April, MacDonald spearheaded the Shopify partnership discussions as the Practice continues to expand heading into the second half of 2024. The announcement adds to a productive week for Razorfish at the Cannes Lions International Festival of Creativity, where it published ​​new research on Generation Alpha and unveiled a new data measurement solution in collaboration with Google Cloud.

About Razorfish
Razorfish is a global leader in marketing transformation. We help brands and businesses grow by connecting brand purpose to business performance. A digital pioneer since the dawn of the internet, we’re writing a new chapter. Recognized with a 2024 Most Innovative Agency distinction from Campaign US, we turn ideas into experiences that make a difference for our clients, their customers, and the world we all live in. Our strategy, data, creative and technology experts combine digital innovation, data and cultural insights through capabilities in products & platforms; physical & digital; and campaigns & content to help us understand what people want at every part of the journey.

Learn more at razorfish.com. X: @wearerazorfish | LinkedIn | Instagram | Facebook Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], a global leader in communication.

Media Contacts:
Dan Yesenosky, Razorfish

SourceCode Communications

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