Razorfish’s new strategy leadership team consists of Nicolas Chidiac, Edward (Eddie) Gonzalez, and Josh Seifert, who have all moved into new roles. Together, they lead Razorfish's strategic efforts in advancing the agency's and clients’ businesses to ensure long-term success.
Gonzalez becomes Chief Strategy Officer, Performance & Experience. He is responsible for ensuring Razorfish's clients tie their brand purpose to measurable business outcomes by leading the activation and optimization of marketing channels, experiences, and commerce. Working alongside Chidiac as co-CSO, Gonzalez serves a critical role in the delivery of performance for Razorfish's clients.
Chidiac becomes Chief Strategy Officer, Brand & Experience. He helps Razorfish's clients articulate their brand purpose and how it is expressed across channels and audiences. This includes brand purpose definition and the way purpose translates into experience design and campaign development.
Seifert moves into a newly created position as Corporate Strategy Lead, partnering with Razorfish executives to steward the strategic direction and sustained growth for the agency. This involves partnering with capability and business leaders to shape the organization's positioning and identifying the necessary investments to realize its long-term success. Seifert moves into a corporate role following nearly three years working on the Samsung account, where he focused on marketing and consumer strategy.