Samsung and Razorfish Launch Samsung 837X in Discord


Samsung US, in collaboration with digital agency partner Razorfish, is taking its next step into the metaverse and broader Web 3.0 universe by officially launching in Discord. The Samsung US Discord server is specially designed as a fun, interactive way for fans, gamers and creators to interact and get exclusive access to products, events, NFTs, and other Web3-based wonders.

The Samsung US Discord server will bring users new groundbreaking experiences through the brand’s passion for bold innovation and its ability to push boundaries—both in the real world and the digital world. Following the successful launches of Samsung 837X earlier this year—including the immersive metaverse experience in Decentraland, and Samsung Superstar Galaxy on Roblox—the official Samsung US Discord server went live on June 7th at 8:37am ET as a virtual destination to deepen connections with consumers and cultivate a community of creators.

For the first 24 hours of June 7, early adopters of the Samsung US Discord server will receive OG role access. From June 7-10, all fans will have the opportunity to be randomly selected for daily product giveaways in increments of 8, 3, 7 and then X. (X will give Samsung an opportunity to keep fans guessing what's to come, rewarding fans for ongoing engagement.) Additionally, the Samsung US Discord server will also be a destination to participate in virtual versions of events happening at the physical Samsung 837 location and Samsung Odyssey gaming experiences.

“We’re incredibly excited to continue the innovative Web 3.0 work we’re doing with Samsung through the launch of Samsung US in Discord,” said Josh Campo, CEO of Razorfish. “The Discord platform is designed as a fun, engaging way for creators to interact with other Samsung fans and get exclusive access to products, events, NFTs, and more. It represents a significant milestone for Razorfish too since it marks the first of many future Discord communities we expect to launch for clients, tapping into the exciting new opportunities that the decentralized web brings.”

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