Taking Action for Gender Equality

HeForShe

Gender Equality Takes More Than a Hashtag.

When Emma Watson introduced the world to HeForShe, she not only invited men and boys to join the movement for gender equality, she launched a viral sensation. But after a blockbuster year of raising awareness, the solidarity movement from UN Women wanted to turn that commitment into grassroots action.

So we got the UN to try something new—put the movement in the people’s hands by turning HeForShe.org into the world’s first crowdsourcing platform for gender equality solutions.

Stand Together

The new HeForShe launched as a completely reimagined platform where users could discover the data, stories, and solutions that drive meaningful change.

On the homepage, we paired global leaders with everyday advocates to show that no one is whole until we are all wholly equal.

The HeForShe homepage pairs global leaders with everyday advocates to show that no one is whole until we are all wholly equal.

Take Action

Then we smashed old ideas of gender by turning the HeForShe commitment into a radical statement of unity that lets you decide who you are.

We turned the HeForShe commitment into a radical statement of unity.

To drive action, users add their voice to a map of the world’s most urgent equality issues and explore what they can do to promote gender equality at home, at work, and at school.

Users add their voice to a map of the world’s most urgent equality issues.

Designed to Inspire

We evolved the HeForShe brand identity to emphasize action and inclusivity. A new focus on portrait photography and personal statements convey the unique commitment of advocates from every gender expression and identity.

Mobile layouts of HeForShe.com focus on portrait photography and personal statements.

Results

In the first six months after launch, users logged more than 500,000 new HeForShe commitments and flooded social media with stories and solutions—turning up the volume on the movement for gender equality.

But more importantly, the new HeForShe created moments of real change in communities around the world. By turning the power of the United Nations over to the people, HeForShe extended its reach and amplified its impact in the global movement for gender equality.

 

HeForShe Results Graphic

What They're Saying

“The HeForShe sign-up page is a perfect example of concise, action-oriented design.”

EveryAction 100 Best Nonprofit Websites of 2016

Related Work

Locations

34 Offices. 5 Continents.
1 Vision.