The year was 2009, and the automaker known for delivering “the best or nothing” wanted to translate their credo for a new world of customer expectations.
It was a time of intense transition. Like people looking for anything else, car shoppers were expecting to do more of their consideration online. And going “online” meant doing so across a proliferating number of platforms.
For Mercedes-Benz, these challenges were matched by an opportunity to embrace a new generation of luxury drivers. The brand had to demonstrate to millennial shoppers why a Mercedes-Benz is the right choice for their mobile, multi-tasking, technology-fueled lives.
Mercedes-Benz partnered with Razorfish to reinvent their platforms for an all-digital world. Together, we’re still reinventing.