They’re the top streaming service in the world, with more than 100 million users speaking more than 50 languages. But with well-funded competition encroaching on their space, Spotify needed to protect their loyal subscribers and find a way to stand apart from both the upstarts and the heavy players looking to break in.
Through Spotify Singles, Razorfish helped the brand to show just how in tune Spotify is with the fans tuning in.
The program combined an abundance of data with deep insights to reveal how personal music is to each of us. We launched several experiments that invited listeners to discover the connections among the tracks they listen to and to the rest of Spotify’s vast music library. These efforts reinforced the idea that Spotify was more than just another way to stream music — it is an essential source for discovering new music and experiencing old favorites in a fresh