The 2020 Election Effect on Digital Marketing

Razorfish Media Quarterly
By Terrance Nixon • Editor, Smita Allex •
Photo by Element5 Digital on Unsplash

With the influx of political ads, marketers will have to fight for consumer attention this election cycle.

There is nothing typical about 2020, and marketers are certainly feeling the effects of the tense political environment this year. The upcoming election continues to cause strains on the digital marketplace, as political advertising becomes more aggressive in an effort to target those voting by mail. And the question remains: How can brands stand out against the backdrop of monotonous and draining political ads?

Read our fall media newsletter to learn more about how the election cycle will affect your digital campaigns – and what to do about it.

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