Consumers Hit Play on Interactive Ads

ANA Magazine • Posted
Richard Mia Collection/theispot.com

Compared to other formats, interactive ads capture attention and build familiarity among those consumers most likely to buy stuff

Compared to standard video formats, interactive ads capture attention and outperform across most marketing metrics. Yet, brands still struggle to get them right. Our own chief creative Anthony Yell and head of media Rob Silver speak to ANA Magazine about how to invite consumers in on their terms.

Interactivity allows brands to engage users with both pragmatic, proof point-based messaging and more creative experiences that heighten engagement.

Rob Silver
National Media Lead, Razorfish