Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of Publicis.Sapient, celebrates its nomination for Hong Kong Innovative Agency of the Year at Marketing Magazine’s annual Agency of the Year Awards.
In 2016, Marketing’s Agency of Year Awards celebrates its 10th year. According to the website, the awards serve as Hong Kong’s leading barometer of agency health across key marketing disciplines. The judging panel comprises of senior client marketers who evaluate agencies on their performance in the calendar year 2015. The finalists are evaluated across four key business areas: performance, work, people, and vision.
Speaking of the nomination, Razorfish Hong Kong Managing Director, Joanna Kalenska, said, “Our team are tech geeks with marketing smarts. In 2015, Razorfish Hong Kong helped multi-national brands like ASUS transform their businesses by leading first-in-class business innovations. It’s this combination of world-first innovative execution and Asia-centric, yet truly global, thinking that sets us apart from our peers.”
Kalenska continues, “We’re proud to have created some of the coolest Hong Kong campaigns too – we’re the agency that brought 3D printed hair accessories to our city and we delivered the mobile industry’s first ever VR product tour. It’s initiatives like this that make us one of Hong Kong’s most Innovative agencies. I’m very proud of our team.”
This nomination reflects what a very successful year 2015 was for the Razorfish Hong Kong team. The agency was recognized over 20 times for its first-in-class innovations work that marries technology and creativity for global brands including ASUS, J&J’s Listerine, VS Sassoon and P&G’s Pampers among others. Among the 20 awards received in 2015, the team was acknowledged for excellence in Use of Technology, Content Marketing, Digital Marketing, Design, Mobile Marketing, Innovation and more. This breadth of recognition shows the team’s aptitude to solve a variety of business problems through innovative application of technology.