William Lidstone

Chief Marketing Officer London

Words from William

"I believe that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer, primarily through the provision of exceptional utility and service design. I call this approach to 21st century marketing 'Super-Useful-Super-Brands.'”

About William Lidstone

As Chief Marketing Officer, I lead the Razorfish brand across worldwide offices in the Publicis Groupe network while accelerating growth in international markets and driving multinational client development.I began my career in digital in 1994, designing the first UK on-line shopping mall, BarclaySquare. Prior to joining Razorfish, I held a number of senior leadership positions in respected digital agencies, including Ogvily Interactive and AKQA.

As well as championing key client relationships, defining agency positioning, service set and profile, I lead key research and proprietary intellectual property initiatives, including co-authoring Razorfish's "Digital Dopamine" global report and co-producing both "Toolkit for Transformation" and "Cracking the Code of Creativity" with Contagious, winners of the public vote and the most-streamed presentation at Cannes in 2015 and 2016 respectively.

I have spoken on behalf of Razorfish at the iMedia Brand Summit in India and hosted the 2013 Razorfish Client Summit in the U.S. In 2015, I had the honor of speaking at the Mirren Conference in NYC and, in partnership with Contagious, was a keynote speaker at EEC in Bilbao and at EuroBest.

I was invited to become a Fellow of the Royal Society of Arts in 2015, and I live in London with my wife and son.

Locations

34 Offices. 5 Continents.
1 Vision.