To rapidly shift into direct-to-consumer, brands need Lightning Commerce.

Direct is the new normal.

Does your enterprise already have direct-to-consumer capabilities? If not, what are the roadblocks? How is that capacity performing if you are already doing some direct-to-consumer? Are you realizing the full potential or leaving markets and revenue on the table?

Now, more than ever, businesses must answer consumer needs by providing a direct route for products to reach customers. To take full advantage of this widespread disruption, Razorfish’s direct-to-consumer offering provides a powerful bridge for brands straight to consumers by folding each facet of direct-selling into a single, rapid-response solution: Lightning Commerce.

Consumer habits have shifted seismically nearly overnight. In the wake of COVID-19, 47% say they are struggling to get household essentials while, globally, 40% of online shoppers are using online subscriptions for products, with an additional 36% interested in taking advantage of that option in the near future.

This has created a huge opportunity for brands to go direct — one we designed our Lightning Commerce program to fully facilitate, fast.

Lightning Commerce encompasses everything a brand needs to build a pipeline, in as little as four weeks, to start selling directly to consumers.

Joey Wilson
Chief Performance Officer • Razorfish

Lighting Commerce services

Enablement
Digital Customer Experience Platform
Core eCommerce Platform
Promote
Marketing & Merchandising
Market Sizing & Sales Forecasting
Web Analytics
Search Management
Content Strategy & Creation
Manage
Order Management
Payment & Fraud Protection
Customer Care
Fulfillment
Customer Care

Untapped benefits for brands.

To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce company Radial. The result of this partnership is a comprehensive super-solution that can stand-up a direct-to-consumer capacity in as few as 4 weeks.

If you are ready to take consumer loyalty directly to new heights, let’s get you actionable answers.

Does your enterprise already have direct-to-consumer capabilities? If not, what are the roadblocks? How is that capacity performing if you are already doing some direct-to-consumer? Are you realizing the full potential or leaving markets and revenue on the table?

To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce company Radial. The result of this partnership is a comprehensive super-solution that can stand-up a direct-to-consumer capacity in as few as 4 weeks.

If you are ready to take consumer loyalty directly to new heights, let’s get you actionable answers.

Once an option, D2C is now an imperative.

Joey Wilson
Chief Performance Officer • Razorfish

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