Direct is the new normal.
Does your enterprise already have direct-to-consumer capabilities? If not, what are the roadblocks? How is that capacity performing if you are already doing some direct-to-consumer? Are you realizing the full potential or leaving markets and revenue on the table?
Now, more than ever, businesses must answer consumer needs by providing a direct route for products to reach customers. To take full advantage of this widespread disruption, Razorfish’s direct-to-consumer offering provides a powerful bridge for brands straight to consumers by folding each facet of direct-selling into a single, rapid-response solution: Lightning Commerce.
Consumer habits have shifted seismically nearly overnight. In the wake of COVID-19, 47% say they are struggling to get household essentials while, globally, 40% of online shoppers are using online subscriptions for products, with an additional 36% interested in taking advantage of that option in the near future.
This has created a huge opportunity for brands to go direct — one we designed our Lightning Commerce program to fully facilitate, fast.