Commerce is increasingly more digital, social, and immersive
E-commerce has skyrocketed in recent years with no signs of slowing down. By 2025, online purchases are expected to reach nearly 24% of total retail sales.* This presents a massive opportunity for brands to capitalize on this shift—and it starts by enhancing everything shoppers see, hear, and feel as they discover products and services.
With the steady rise of e-commerce comes higher expectations of the shopping experience. Today, people want to shop on their terms, through preferred channels, with companies that stand for a greater purpose. Brands that are able to connect with shoppers across channels, drive purposeful engagement, and make the whole experience seamless are poised for greater success.
At Razorfish, connecting the commerce journey to maximize engagement and drive business outcomes is where we thrive. From discovery and engagement through fulfillment and support, we help brands enhance and personalize their shopping experience across all channels.
Source: Statista 2022